Top Marketing Strategies for Columbus Orthopaedic Clinic

Columbus Orthopaedic Clinic User Persona

Name:

John Smith

Age :

32

Gender :

Male

Occupation :

High School Football Coach

Industry :

Education

Education :

Bachelor's Degree, Sports Medicine

Preferred platforms

GOALS

• Return to coaching his team after a knee injury as quickly and safely as possible
• Maintain his active lifestyle and be able to keep up with his players
• Find a reputable orthopedic clinic with experienced surgeons who specialize in sports-related injuries

Frustrations

• Experiencing difficulty performing daily tasks due to his knee injury
• Feeling anxious about the recovery process and potential long-term effects of the injury
• Worried about the financial burden of surgery and rehabilitation costs

Name:

Emily Davis

Age :

45

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Wellness

Education :

Associate's Degree, Physical Education

Preferred platforms

GOALS

• Find a solution to her chronic hip pain that allows her to continue teaching yoga comfortably
• Explore non-surgical treatment options that align with her holistic wellness approach
• Maintain her flexibility and range of motion despite her hip condition

Frustrations

• Having to modify or cancel yoga classes due to her hip pain
• Feeling limited in her physical activities and unable to fully participate in her passion
• Struggling to find reliable information about alternative treatments for her hip condition

Name:

Robert Jones

Age :

60

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Master's Degree, Mechanical Engineering

Preferred platforms

GOALS

• Get relief from persistent knee pain that affects his mobility and quality of life
• Explore surgical options, such as a knee replacement, to improve his mobility and independence
• Find a clinic that utilizes advanced technology and personalized treatment plans for his specific needs

Frustrations

• Experiencing difficulty walking and engaging in hobbies like gardening due to knee pain
• Feeling frustrated with his limited mobility and dependence on others for certain activities
• Concerned about the potential risks and recovery time associated with surgery

Columbus Orthopaedic Clinic Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the United States, with a significant majority of users located there. Canada represents a smaller but notable market, followed by the United Kingdom.

Demographic Insights: The target audience spans across all age groups, with a higher concentration in the 45-64 age bracket. The gender distribution is balanced, indicating equal preference for orthopedic services.

Columbus Orthopaedic Clinic Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households with 2-4 members, reflecting a mix of families and individuals. The income level is skewed towards medium and high, indicating a customer base with disposable income for healthcare.

Educational and Employment Insights: The target user base is primarily employed full-time or retired, with a high proportion having attained at least a university or college degree, reflecting an educated and financially stable demographic.

Columbus Orthopaedic Clinic Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in sports, fitness, health and wellness, local events, physical therapy, nutrition, and outdoor activities, highlighting their focus on active lifestyles.

Technology and Social Media Usage: The target audience predominantly uses Youtube and Instagram, followed by Facebook. They utilize a mix of desktop, Android, and iOS devices to access information.

Columbus Orthopaedic Clinic Top Competitors