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Executive Summary
The National Civil Rights Museum in Memphis, TN, preserves and shares the history of the American Civil Rights Movement.
Industries
Major Markets
United States
Canada
United KingdomNational Civil Rights Museum Top Products
Brand Positioning
Customer Sentiments
National Civil Rights Museum Key Value Propositions
National Civil Rights Museum SWOT Analysis
Strengths
Significant historical site
Strong educational programs
Compelling exhibits
Weaknesses
Limited marketing budget
Reliance on tourism
Location in Memphis
Opportunities
Expand online presence
Develop traveling exhibits
Partner with educational institutions
Threats
Declining museum attendance
Economic downturn
Competition from other attractions
The museum operates in the museum and cultural heritage industry.
Market Growth Stage
Pace of Market Growth
National Civil Rights Museum Target Audience
Geographic Insights
The National Civil Rights Museum attracts a primarily US-based audience, with a small percentage of visitors from Canada, the UK, Australia, and Germany.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Recommended Marketing Strategiesfor National Civil Rights Museum
Content Marketing & Social Media Engagement
Create engaging content on various platforms, including social media and online blogs, showcasing the museum's history, exhibits, and educational programs. This will attract a wider audience, raise awareness, and generate interest in visiting the museum.
Learn moreVirtual Tours and Online Exhibits
Develop interactive virtual tours of the museum and its exhibits, allowing individuals worldwide to experience the Civil Rights Museum virtually. This will expand the museum's reach to a global audience and provide an alternative way for people to learn about the Civil Rights Movement.
Learn morePartnerships with Educational Institutions
Collaborate with local schools, universities, and educational institutions to offer field trips, educational workshops, and curriculum-based programs. This will increase the museum's educational impact and engage students in learning about civil rights history.
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