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The National Civil Rights Museum in Memphis, TN, preserves and shares the history of the American Civil Rights Movement.
Company : National Civil Rights Museum
Industry : MuseumCultural HeritageTourism
National Civil Rights Museum Key Value propositions
National Civil Rights Museum Latest news
National Civil Rights Museum | At the Lorraine Motel
This history is more important than ever. We remain seriously committed ... News · About NCRM · Contact · Freedom Award · Employment Opportunities · Internships ...
Freedom Award
The Freedom Award, the Museum's signature event, pays tribute to individuals who have shown unwavering commitment to promoting justice and equality. The ...
Frederick Douglass: Abolitionist, Journalist, Reformer, 1818 - 1895
Due to the Civil War and his efforts to recruit black soldiers for the Union Army, Douglass stopped printing his newspapers in 1863. His last newspaper, The New ...
2024 Juneteenth Community Day - Campaign
... news that the American Civil War had ended and the enslaved were now free. ... Donor Support [email protected]. Copyright ©2024 • All rights ...
National Civil Rights Museum SWOT Analysis
Strengths
Significant historical siteStrong educational programsCompelling exhibits
Weaknesses
Limited marketing budgetReliance on tourismLocation in Memphis
Opportunities
Expand online presenceDevelop traveling exhibitsPartner with educational institutions
Threats
Declining museum attendanceEconomic downturnCompetition from other attractions
Top Marketing Strategies for National Civil Rights Museum
Virtual Tours and Online Exhibits
Develop interactive virtual tours of the museum and its exhibits, allowing individuals worldwide to experience the Civil Rights Museum virtually. This will expand the museum's reach to a global audience and provide an alternative way for people to learn about the Civil Rights Movement.
Partnerships with Educational Institutions
Collaborate with local schools, universities, and educational institutions to offer field trips, educational workshops, and curriculum-based programs. This will increase the museum's educational impact and engage students in learning about civil rights history.
National Civil Rights Museum User Persona
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National Civil Rights Museum Geographic and Demographic Insights
Geographic Insights: The National Civil Rights Museum attracts a primarily US-based audience, with a small percentage of visitors from Canada, the UK, Australia, and Germany.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: The museum attracts a diverse age range, with a slightly higher representation of females. The largest age groups are 25-34 and 35-44.
National Civil Rights Museum Socio-economic Profile
Household and Income Insights: The target audience spans various household sizes, with a majority being 2-4 person households. The income distribution reflects a largely middle-income audience.
Educational and Employment Insights: A large portion of the target audience are students, reflecting the museum's educational focus. Many are also employed full-time or have completed higher education.
National Civil Rights Museum Behavioral Insights
Interest-Based Insights: The target audience is interested in history, education, social justice, and African American culture, often engaging with documentaries and museums.
Technology and Social Media Usage: The audience is active on YouTube, Instagram, and Facebook, primarily accessing content through a mix of desktop and mobile devices.
National Civil Rights Museum Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
National Museum of African American History and Culture | 35% | African American History, Culture, Museum |
The Martin Luther King, Jr. Center for Nonviolent Social Change | 25% | Civil Rights, Social Justice, History |
The Legacy Museum: From Enslavement to Mass Incarceration | 15% | Social Justice, African American History, Museum |