National Civil Rights Museum : Market and Competitor Analysis

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The National Civil Rights Museum in Memphis, TN, preserves and shares the history of the American Civil Rights Movement.

Company : National Civil Rights Museum

Industry : MuseumCultural HeritageTourism

Major Markets

United States

Canada

United Kingdom

Key Competitors

National Museum of African American History and Culture

The Martin Luther King, Jr. Center for Nonviolent Social Change

The Legacy Museum: From Enslavement to Mass Incarceration

National Civil Rights Museum Key Value propositions

Historical Education

Social Justice

Cultural Experience

American History

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National Civil Rights Museum SWOT Analysis

Strengths

Significant historical siteStrong educational programsCompelling exhibits

Weaknesses

Limited marketing budgetReliance on tourismLocation in Memphis

Opportunities

Expand online presenceDevelop traveling exhibitsPartner with educational institutions

Threats

Declining museum attendanceEconomic downturnCompetition from other attractions

Top Marketing Strategies for National Civil Rights Museum

Content Marketing & Social Media Engagement

Create engaging content on various platforms, including social media and online blogs, showcasing the museum's history, exhibits, and educational programs. This will attract a wider audience, raise awareness, and generate interest in visiting the museum.

Virtual Tours and Online Exhibits

Develop interactive virtual tours of the museum and its exhibits, allowing individuals worldwide to experience the Civil Rights Museum virtually. This will expand the museum's reach to a global audience and provide an alternative way for people to learn about the Civil Rights Movement.

Partnerships with Educational Institutions

Collaborate with local schools, universities, and educational institutions to offer field trips, educational workshops, and curriculum-based programs. This will increase the museum's educational impact and engage students in learning about civil rights history.

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National Civil Rights Museum User Persona

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

To provide engaging and accurate lessons about the Civil Rights Movement for her students, fostering critical thinking and empathy
To find age-appropriate and impactful resources like documentaries, first-hand accounts, and interactive exhibits for her history lessons
To plan a field trip to the Civil Rights Museum for her students, creating an immersive and memorable learning experience

Frustrations

Finding engaging and accurate resources for teaching sensitive historical topics that resonate with teenagers
Dealing with limited school budgets and logistical challenges for organizing enriching field trips
Combating misinformation and apathy towards historical events among her students

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

University Professor

Industry :

Education

Education :

PhD, History

Preferred platforms

GOALS

To stay up-to-date on the latest research and scholarship related to the Civil Rights Movement
To incorporate diverse perspectives and voices into his lectures and course materials
To inspire critical engagement with history and social justice issues among his students

Frustrations

Balancing teaching responsibilities with his own research and publishing goals
Securing funding for research projects and attending conferences
Encouraging active participation and thoughtful discussion in the classroom

Name:

Emily Garcia

Age :

52

Gender :

Female

Occupation :

Museum Enthusiast and Retired Librarian

Industry :

Retired

Education :

Master's Degree, Library Science

Preferred platforms

GOALS

To learn more about the Civil Rights Movement and its impact on American society
To find engaging cultural experiences and historical sites to visit during her travels
To share her passion for history and social justice with her friends and family

Frustrations

Planning trips and navigating unfamiliar cities or museums
Dealing with crowds and limited accessibility at popular tourist destinations
Finding trustworthy and unbiased sources of information about historical events

National Civil Rights Museum Geographic and Demographic Insights

Geographic Insights: The National Civil Rights Museum attracts a primarily US-based audience, with a small percentage of visitors from Canada, the UK, Australia, and Germany.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: The museum attracts a diverse age range, with a slightly higher representation of females. The largest age groups are 25-34 and 35-44.

Age Distribution

Gender Distribution

National Civil Rights Museum Socio-economic Profile

Household and Income Insights: The target audience spans various household sizes, with a majority being 2-4 person households. The income distribution reflects a largely middle-income audience.

Educational and Employment Insights: A large portion of the target audience are students, reflecting the museum's educational focus. Many are also employed full-time or have completed higher education.

Households Size

Income Distribution

Education Level

Employment Status

National Civil Rights Museum Behavioral Insights

Interest-Based Insights: The target audience is interested in history, education, social justice, and African American culture, often engaging with documentaries and museums.

Technology and Social Media Usage: The audience is active on YouTube, Instagram, and Facebook, primarily accessing content through a mix of desktop and mobile devices.

Interests

historyeducationsocial justicetravelmuseumsafrican american culturedocumentaries

Device Breakdown

Social Media Usage

National Civil Rights Museum Top Competitors

Competitor	Estimated market share	Top domains
National Museum of African American History and Culture	35%	African American History, Culture, Museum
The Martin Luther King, Jr. Center for Nonviolent Social Change	25%	Civil Rights, Social Justice, History
The Legacy Museum: From Enslavement to Mass Incarceration	15%	Social Justice, African American History, Museum

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