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National Civil Rights Museum

The National Civil Rights Museum in Memphis, TN, preserves and shares the history of the American Civil Rights Movement.

Company : National Civil Rights Museum

Industry : MuseumCultural HeritageTourism

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

National Museum of African American History and Culture
The Martin Luther King, Jr. Center for Nonviolent Social Change
The Legacy Museum: From Enslavement to Mass Incarceration

National Civil Rights Museum Key Value propositions

Historical Education
Social Justice
Cultural Experience
American History

National Civil Rights Museum SWOT Analysis

Strengths

Significant historical siteStrong educational programsCompelling exhibits

Weaknesses

Limited marketing budgetReliance on tourismLocation in Memphis

Opportunities

Expand online presenceDevelop traveling exhibitsPartner with educational institutions

Threats

Declining museum attendanceEconomic downturnCompetition from other attractions

Top Marketing Strategies for National Civil Rights Museum

Content Marketing & Social Media Engagement

Create engaging content on various platforms, including social media and online blogs, showcasing the museum's history, exhibits, and educational programs. This will attract a wider audience, raise awareness, and generate interest in visiting the museum.

Virtual Tours and Online Exhibits

Develop interactive virtual tours of the museum and its exhibits, allowing individuals worldwide to experience the Civil Rights Museum virtually. This will expand the museum's reach to a global audience and provide an alternative way for people to learn about the Civil Rights Movement.

Partnerships with Educational Institutions

Collaborate with local schools, universities, and educational institutions to offer field trips, educational workshops, and curriculum-based programs. This will increase the museum's educational impact and engage students in learning about civil rights history.

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National Civil Rights Museum User Persona

National Civil Rights Museum Geographic and Demographic Insights

Geographic Insights: The National Civil Rights Museum attracts a primarily US-based audience, with a small percentage of visitors from Canada, the UK, Australia, and Germany.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1%

Demographic Insights: The museum attracts a diverse age range, with a slightly higher representation of females. The largest age groups are 25-34 and 35-44.

Age Distribution

Gender Distribution

National Civil Rights Museum Socio-economic Profile

Household and Income Insights: The target audience spans various household sizes, with a majority being 2-4 person households. The income distribution reflects a largely middle-income audience.

Educational and Employment Insights: A large portion of the target audience are students, reflecting the museum's educational focus. Many are also employed full-time or have completed higher education.

Households Size

Income Distribution

Education Level

Employment Status

National Civil Rights Museum Behavioral Insights

Interest-Based Insights: The target audience is interested in history, education, social justice, and African American culture, often engaging with documentaries and museums.

Technology and Social Media Usage: The audience is active on YouTube, Instagram, and Facebook, primarily accessing content through a mix of desktop and mobile devices.

Interests

historyeducationsocial justicetravelmuseumsafrican american culturedocumentaries

Device Breakdown

Social Media Usage

National Civil Rights Museum Top Competitors

Competitor
Estimated market share
Top domains
National Museum of African American History and Culture35%African American History, Culture, Museum
The Martin Luther King, Jr. Center for Nonviolent Social Change25%Civil Rights, Social Justice, History
The Legacy Museum: From Enslavement to Mass Incarceration15%Social Justice, African American History, Museum

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