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Columbus Ortho Target Audience
User Segments
Age: 19
Gender: Male
Occupation: Student Athlete
Education: High School
Age: 21
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 24
Gender: Male
Occupation: Part-Time Worker
Education: Bachelor's Degree
Aspiring Athlete Alex
Age: 19
Gender: Male
Occupation: Student Athlete
Education: High School
Industry: Sports
Channels: InstagramTikTokYouTube
Goals
- Return to peak athletic performance as quickly and safely as possible after an injury
- Secure a sports scholarship or maintain current athletic standing
- Balance rigorous academic demands with intense physical therapy and recovery schedules.
Pain Points
- Missing out on crucial training, games, or competitions due to injury
- The slow pace of recovery and rehabilitation feeling disheartening
- Navigating complex insurance and medical billing without much experience.
Columbus Ortho Geographic Distribution
Primarily serves Mississippi, specifically Columbus, Starkville, Macon, and Louisville. Strong local presence with a focus on regional communities.
Top Countries
United States
99.5%
Canada
0.1%
Mexico
0.1%
United Kingdom
0.1%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Patients often come from 2-4 person households, representing middle to high-income brackets seeking quality specialized care.
Employment Status
Income Distribution
Education Level
Columbus Ortho Behavior Analysis
Behavior Profile
active
sports
pain_relief
mobility
recovery
wellness
family
social_engagement
online_tools
convenience
trust
research
seeking_solutions
proactive_health
digital_savvy
Device Breakdown
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