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National Civil Rights Museum Target Audience
User Segments
Age: 58
Gender: Female
Occupation: Director of Corporate Social Responsibility
Education: Master's Degree, Business Administration
Age: 45
Gender: Male
Occupation: Philanthropic Advisor
Education: Professional Degree, Law
Age: 39
Gender: Female
Occupation: Non-profit Executive Director
Education: Master's Degree, Non-profit Management
Eleanor Vance
Goals
- To align corporate giving with impactful social justice initiatives
- To enhance the company's brand reputation through meaningful community engagement
- To foster diversity and inclusion within the corporate environment and broader society.
Pain Points
- Difficulty in measuring the true impact of philanthropic investments
- Navigating bureaucratic hurdles and slow decision-making in large organizations
- Finding credible and transparent non-profit partners that align with corporate values.
National Civil Rights Museum Geographic Distribution
Primarily targets US tourists, especially those in Memphis. Some international appeal from Canada, UK, Germany, and Australia.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mostly medium-income households, particularly those with 3-4 members, are primary visitors and supporters.
Employment Status
Income Distribution
Education Level
National Civil Rights Museum Behavior Analysis
Behavior Profile
Device Breakdown
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