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BeSmartee is a technology company that offers a suite of digital mortgage products designed to streamline and enhance the mortgage origination process. Their solutions aim to improve efficiency, borrower experience, and compliance for lenders of all sizes. They boast features like automated workflows, LOS integration, and a mobile-first approach.
Company : BeSmartee
Industry : Mortgage TechFinTechReal Estate Tech
BeSmartee Key Value propositions
BeSmartee Latest news
The Top 6 Mortgage Conferences to Attend - BeSmartee
May 17, 2022 ... Learn more about the products by visiting our website at besmartee.com. Tags: Digital Mortgage Industry News Insights ...
BeSmartee | LinkedIn
Mar 23, 2021 ... https://www.besmartee.com. External link for ... Our integration with Truv signifies a major leap forward in our pursuit to transform borrowers ...
BeSmartee - Deliver a Complete Digital Mortgage Experience
lending solutions. Request a Demo. footer cta main image. BeSmartee logo white. Contact. (888) 519-8881. [email protected]. 130 Vantis STE 155. Aliso Viejo, ...
BeSmartee
https://www.besmartee.com/blog/9-agencies- ... records thanks to digital mortgage technology. BESMARTEE.COM. Top Mortgage Originators 2022 - BeSmartee ... new blog!
BeSmartee SWOT Analysis
Strengths
Mobile-first approach to mortgage lending.Integrations with LOS and other systems.Focus on automation and borrower experience.
Weaknesses
Relatively lesser known compared to industry giants.Pricing not readily available, hindering quick comparisons.Marketing could be strengthened to reach wider audience.
Opportunities
Expand into new markets or offer niche lending products.Develop AI-powered features for personalized recommendations.Form strategic partnerships with real estate platforms.
Threats
Competition from established FinTech companies.Changing regulations in the mortgage industry.Dependence on technology infrastructure and potential disruptions.
Top Marketing Strategies for BeSmartee
Content Marketing and Thought Leadership
BeSmartee can establish itself as a thought leader in the mortgage industry by creating valuable and informative content, such as blog posts, white papers, and webinars, focused on the challenges and opportunities of digital mortgage technology. This strategy will attract a wider audience and position BeSmartee as a trusted source of information.
Strategic Partnerships and Integrations
BeSmartee can expand its reach and value proposition by forging strategic partnerships with other players in the mortgage ecosystem, such as Loan Origination Systems (LOS) providers, real estate platforms, and financial institutions. These partnerships can create seamless integrations and provide BeSmartee's solutions to a broader market.
Focus on Customer Success and Referral Programs
BeSmartee can drive growth by prioritizing customer success and implementing a robust referral program. By providing exceptional support and resources to existing clients, BeSmartee can encourage positive reviews and recommendations, leading to new customer acquisition and stronger brand loyalty.
BeSmartee User Persona
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BeSmartee Geographic and Demographic Insights
Geographic Insights: BeSmartee's primary market is the US, with a significant 90% user base. Canada follows with 3%, indicating potential for international expansion.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: BeSmartee's target market consists of users aged 25-44, predominantly male (55%). This aligns with demographics interested in homeownership and tech-driven financial solutions.
BeSmartee Socio-economic Profile
Household and Income Insights: BeSmartee's target market comprises households of 3-4 with medium income levels (50%), aligning with their need for efficient mortgage solutions.
Educational and Employment Insights: BeSmartee's users are primarily employed full-time with University or College level education, indicating a tech-savvy and financially aware customer base.
BeSmartee Behavioral Insights
Interest-Based Insights: Users show interest in real estate, mortgages, finance, technology, homeownership, investments and personal finance, reflecting a focus on financial well-being.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Facebook. They primarily use desktops, suggesting a preference for accessing mortgage solutions on larger screens.
BeSmartee Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Blend | 25.5% | Mortgage Tech, Digital Lending, Financial Software |
ICE Mortgage Technology | 32% | Mortgage Software, Loan Origination Systems, Data & Analytics |
Black Knight | 28.5% | Mortgage Analytics, Servicing Software, Risk Management |