Find stats on top websites

Executive Summary

Booking.com is an online travel agency (OTA) that provides a wide range of travel-related services, including booking accommodations (hotels, apartments, resorts, villas, hostels, B&Bs, guest houses, and unique stays), flights, car rentals, cruises, attractions, and airport taxis. It operates as part of Booking Holdings Inc. and offers a platform where travelers can find and book travel services, leveraging features like verified reviews, 24/7 customer service, and flexible booking options such as free cancellation on most rooms. The website aims to connect travelers with a vast network of properties and services worldwide, offering deals, promotions, and a loyalty program (Genius) to encourage repeat bookings.

Industries

Online TravelHospitalityE-commerce

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Booking.com Top Products

Hotels in Key West
Booking.com Hotels in New Jersey
Booking.com: Hotels and Vacation Rentals

Brand Positioning

Booking.com positions itself as a leading online travel agency, offering a vast selection of accommodations, flights, and travel services globally. It emphasizes verified reviews, flexible booking options, and deals to cater to diverse traveler needs.

Customer Sentiments

Customer sentiment is generally positive due to the wide selection and user-friendly platform, but inconsistencies in customer service and concerns about hidden fees can detract from the overall experience. The focus on verified reviews and flexible booking options builds trust and satisfaction.

Booking.com Key Value Propositions

Booking.com offers travelers a comprehensive platform to easily find and book accommodations, flights, and other travel services worldwide, enhancing convenience and choice. The platform provides verified reviews and flexible booking options, delivering value through trust and adaptability.

Wide Selection
Verified Reviews
Flexible Booking
Deals & Rewards

Booking.com SWOT Analysis

Strengths

Vast global network of accommodations.

Strong brand recognition and trust.

User-friendly platform with multiple features.

Weaknesses

Reliance on third-party providers.

Customer service inconsistencies.

Potential for hidden fees or costs.

Opportunities

Expand into new markets and regions.

Offer more personalized travel experiences.

Integrate AI to enhance user experience.

Threats

Intense competition from other OTAs.

Economic downturn affecting travel spending.

Changing traveler preferences and trends.

Booking.com operates in the online travel industry, specifically within the online travel agency (OTA) domain. This includes providing services related to accommodation booking, flight booking, car rentals, cruises, attractions, and other travel-related services. The company serves as an intermediary between travelers and service providers (e.g., hotels, airlines, car rental companies), facilitating the booking process and offering a range of options to meet various travel needs and preferences.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Booking.com Target Audience

View Details

Geographic Insights

Booking.com's top markets are the United States (30%), United Kingdom (15%), Germany (15%), Canada (10%), and Australia (8%), indicating a strong presence in North America, Europe and Australia.

Top Countries

United States flag

United States

30% market share

United Kingdom flag

United Kingdom

15% market share

Germany flag

Germany

15% market share

Canada flag

Canada

10% market share

Australia flag

Australia

8% market share

Booking.com Audience Segments

The target audience for Booking.com is broad, encompassing a wide range of travelers globally. It includes individuals, families, and groups looking for various travel options, from budget-friendly accommodations like hostels and B&Bs to luxury hotels and resorts. The platform also targets people planning different types of trips such as quick escapes, family vacations, business trips, and long-term stays. The trending destinations and popular choices highlighted on the site like Orlando, Las Vegas, New York, Tokyo and Atlanta also show the geographic focus of their marketing efforts, aimed at travelers from the United States.

Executive Traveler

30-55 years

Male • Female

New York • London • Tokyo

Family Vacationer

25-45 years

Male • Female

United States • Canada • Europe

Budget Backpacker

18-30 years

Male • Female

Southeast Asia • South America • Eastern Europe

Student Explorer

18-28 years

Male • Female

Europe • Asia • Australia

Senior Traveler

55-75 years

Male • Female

Florida • Arizona • Mediterranean

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Booking.com

Loyalty Program Implementation

Implement a tiered loyalty program (like Genius) to reward frequent travelers with exclusive discounts, perks, and benefits. This will foster customer retention and encourage repeat bookings on Booking.com.

Learn more

Personalized User Onboarding

Tailor the onboarding experience for new users based on their travel preferences and booking history. This will provide relevant information and recommendations, enhancing user engagement and driving initial bookings.

Learn more

Behavioral Email Campaigns

Implement automated email campaigns triggered by user behavior, such as abandoned searches or viewed properties. These emails can remind users of their interests and offer personalized deals to encourage bookings.

Learn more

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth