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Booking.com Target Audience
The target audience for Booking.com is broad, encompassing a wide range of travelers globally. It includes individuals, families, and groups looking for various travel options, from budget-friendly accommodations like hostels and B&Bs to luxury hotels and resorts. The platform also targets people planning different types of trips such as quick escapes, family vacations, business trips, and long-term stays. The trending destinations and popular choices highlighted on the site like Orlando, Las Vegas, New York, Tokyo and Atlanta also show the geographic focus of their marketing efforts, aimed at travelers from the United States.
User Segments
Age: 42
Gender: Male
Occupation: Senior Management Consultant
Education: Master of Business Administration
Age: 35
Gender: Female
Occupation: Investment Banker
Education: Master of Science in Finance
Age: 51
Gender: Male
Occupation: Chief Technology Officer
Education: Bachelor of Science in Computer Science
James Sterling
Goals
- To efficiently manage business travel arrangements and optimize travel time for maximum productivity, ensuring seamless transitions between meetings and locations
- To find accommodations that meet high standards of comfort, convenience, and access to business facilities, allowing for productive work and relaxation
- To leverage travel loyalty programs and rewards to enhance travel experiences and maximize cost savings, upgrading flights and accommodations for added value.
Pain Points
- Dealing with unexpected flight delays and cancellations that disrupt carefully planned schedules
- Inconsistent Wi-Fi connectivity in hotels, hindering ability to work remotely and stay connected
- Difficulty finding accommodations that cater to specific dietary requirements and fitness routines.
Booking.com Geographic Distribution
Booking.com's top markets are the United States (30%), United Kingdom (15%), Germany (15%), Canada (10%), and Australia (8%), indicating a strong presence in North America, Europe and Australia.
Top Countries
United States
United Kingdom
Germany
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 2 (35%) or 3-4 (40%) people, with a majority having a medium (50%) to high (35%) income level, suggesting a focus on travelers with disposable income for travel.
Employment Status
Income Distribution
Education Level
Booking.com Behavior Analysis
Behavior Profile
Device Breakdown
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