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Booking.com Target Audience
Booking.com targets a global audience of travelers, both leisure and business. They offer a wide variety of accommodations, flights, and other travel arrangements to meet the needs of a diverse range of travelers.
User Segments
Booking.com Geographic Distribution
Booking.com's largest markets are the United States and China, commanding 24.5% and 18.2% of users respectively. Germany, the UK, and France constitute other significant markets.
Top Countries
United States
China
Germany
United Kingdom
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The platform sees significant usage across diverse household sizes, with couples and small families being prominent. The income distribution leans towards medium-income users.
Employment Status
Income Distribution
Education Level
Booking.com Behavior Analysis
Behavior Profile
Device Breakdown
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