Find stats on top websites
Booking.com Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree
Anya, The Digital Nomad
Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Bachelor's Degree
Industry: Marketing
Channels: InstagramYouTubeTikTok
Goals
- To discover unique cultural experiences in new cities
- To find budget-friendly travel options that don't compromise on adventure
- To easily share my travel stories and recommendations with friends and followers.
Pain Points
- Difficulty in finding authentic local experiences beyond typical tourist traps
- Limited flexibility in booking last-minute changes to travel plans
- Overwhelmed by too many travel options without clear differentiation or reliable reviews.
Booking.com Geographic Distribution
Booking.com shows a strong market presence in the US, followed by major European countries, indicating a broad global appeal beyond its primary market.
Top Countries
United States
30.5%
United Kingdom
10.2%
Germany
7.8%
France
6.5%
Italy
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are individuals or couples, with a significant portion from medium-income households, seeking value across various trip types.
Employment Status
Income Distribution
Education Level
Booking.com Behavior Analysis
Behavior Profile
Online Transactions
Travel Planning
Value Seeking
Flexibility
Convenience
Loyalty Program Use
Review-Driven
Budget Management
Cultural Immersion
Digital Savvy
Social Media Engagement
Mobile Usage
Comparison Shopping
Authenticity Seeking
Efficient Booking
Problem Resolution
Visual Content Preference
Experiential Travel
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
