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Booking.com is an online travel agency (OTA) that provides a wide range of travel-related services, including booking accommodations (hotels, apartments, resorts, villas, hostels, B&Bs, guest houses, and unique stays), flights, car rentals, cruises, attractions, and airport taxis. It operates as part of Booking Holdings Inc. and offers a platform where travelers can find and book travel services, leveraging features like verified reviews, 24/7 customer service, and flexible booking options such as free cancellation on most rooms. The website aims to connect travelers with a vast network of properties and services worldwide, offering deals, promotions, and a loyalty program (Genius) to encourage repeat bookings.
Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Expedia
Airbnb
Top Marketing Channels
Expedia
- Digital Advertising
- Examples: Display Ads on Travel Blogs,Retargeting Ads on Social Media,Search Engine Marketing (SEM)
- Campaigns: Expedia Rewards, Expedia Price Match Guarantee, Expedia Add-On Advantage
- Mobile Marketing
- Examples: Mobile App Promotions,Push Notifications,In-App Advertisements
- Campaigns: Expedia Mobile App Deals,In-App Notifications for Price Drops,Personalized Recommendations in App
- Email Marketing
- Examples: Promotional Emails,Travel Newsletters,Personalized Offers
- Campaigns: Expedia Email Newsletter,Personalized Travel Recommendations,Promotional Emails for Special Events
Top Sales Channels
- Direct Sales
- Website Promotions,Mobile App Offers,Email Campaigns
- Package Deals (Flights + Hotel),Last-Minute Deals,Early Bird Discounts
- Affiliate Marketing
- Affiliate Links,Partnership Banners,Co-branded Promotions
- Affiliate Partnerships with Travel Bloggers,Partnerships with Airlines,Hotel Partnerships for Exclusive Deals
- Customer Service
- Online Chat,Phone Support,In-Person Services
- Expedia Customer Service Chat,24/7 Phone Support,In-Person Concierge Services
Booking.com SWOT Analysis
Strengths
Strong brand recognition
Wide range of travel services
Large customer base
Weaknesses
High reliance on third-party suppliers
Customer service issues
Complex website navigation
Opportunities
Expand into emerging markets
Offer more personalized travel experiences
Leverage AI for better customer service
Threats
Intense competition from other OTAs
Economic downturn affecting travel
Changing traveler preferences
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