Find stats on top websites
Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Expedia
Hotels.com
Top Marketing Channels
Expedia
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Yahoo Search Ads
- Campaigns: Expedia Flights Deals, Expedia Hotel Sales, Car Rental Discounts
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: #TravelWithExpedia, Expedia Daily Deals, Weekend Getaways
- Content Marketing
- Examples: Travel Guides, Blog Posts, Destination Inspiration
- Campaigns: Explore Destinations, Family Travel Tips, Budget Travel Hacks
Top Sales Channels
- Online Platform
- Expedia.com website, Expedia mobile app, Affiliate links
- Bundle & Save, Last-Minute Deals, Seasonal Sales
- Email Marketing
- Promotional newsletters, Abandoned cart reminders, Personalized offers
- Exclusive Subscriber Deals, Your Next Trip Inspiration, Price Drop Alerts
- Customer Service/Call Center
- Phone support, Live chat, Email support
- Book with Confidence, Group Travel Assistance, Corporate Travel Solutions
Booking.com SWOT Analysis
Strengths
Extensive global reach and diverse travel product offerings
strong brand recognition and loyal customer base through Expedia Rewards
comprehensive package deals (flight+hotel+car) simplifying booking.
Weaknesses
High dependence on third-party suppliers
potential for price comparison fatigue
customer service challenges due to high volume and complexity of bookings.
Opportunities
Expansion into niche travel segments (e.g.
eco-tourism
adventure travel)
enhanced personalization through AI and data analytics
partnerships with local attractions and tour operators.
Threats
Intense competition from other OTAs and direct booking sites
economic downturns impacting discretionary travel spending
data privacy concerns and evolving regulatory landscape.
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