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BeSmartee Target Audience
The primary target audience for BeSmartee includes banks, credit unions, and non-bank lenders seeking digital mortgage technology. They also target retail mortgage lenders, wholesale lenders, and consumers directly involved in the mortgage process. Specific roles within these organizations that BeSmartee aims to reach are loan officers (MLOs), product owners, and heads of product. BeSmartee segments its audience based on their specific needs, offering solutions for retail lending, wholesale lending (TPO), consumer engagement, and commercial lending. This targeted approach ensures that BeSmartee's products and services are tailored to meet the unique requirements of each segment within the broader mortgage industry.
User Segments
Age: 42
Gender: Male
Occupation: Senior Loan Officer
Education: Master's Degree, Business Administration
Age: 48
Gender: Female
Occupation: Senior Loan Officer
Education: Bachelor's Degree, Finance
Age: 39
Gender: Male
Occupation: Senior Loan Officer
Education: Bachelor's Degree, Economics
Robert Thompson
Goals
- Implement a digital mortgage solution to streamline the loan application process and reduce cycle times
- Enhance borrower satisfaction by providing a seamless and transparent mortgage experience
- Increase loan officer productivity by automating repetitive tasks and improving data accuracy.
Pain Points
- Dealing with outdated mortgage origination systems that slow down the application process
- Spending excessive time on manual data entry, increasing the risk of errors
- Difficulty in providing borrowers with real-time updates and transparent communication.
BeSmartee Geographic Distribution
The primary market is the United States (70.0%), followed by Canada (10.0%). The UK, Australia, and Germany each represent smaller but significant markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2 (35%) or 3-4 (40%) people and have a medium (50%) or high (40%) income level.
Employment Status
Income Distribution
Education Level
BeSmartee Behavior Analysis
Behavior Profile
Device Breakdown
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