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BeSmartee Target Audience
BeSmartee targets banks, credit unions, and non-bank lenders with their digital mortgage technology solutions. They cater to both retail and wholesale lending channels, offering products like Bright POS for loan officers, Beam TPO for wholesale lenders, and a Loan Borrower Dashboard for consumers.
User Segments
BeSmartee Geographic Distribution
BeSmartee's primary market is the US, with a significant 90% user base. Canada follows with 3%, indicating potential for international expansion.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
BeSmartee's target market comprises households of 3-4 with medium income levels (50%), aligning with their need for efficient mortgage solutions.
Employment Status
Income Distribution
Education Level
BeSmartee Behavior Analysis
Behavior Profile
Device Breakdown
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