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BeSmartee is a digital mortgage technology company founded in 2007 that provides a suite of products designed to streamline and automate the mortgage origination process for banks, credit unions, and non-bank lenders. Their platform aims to improve the consumer experience, increase data integrity, and reduce cycle times. Key products include Bright POS (a digital mortgage point-of-sale system), Bright Connect (a collaboration tool for originators, partners, and borrowers), Beam TPO (a third-party originator platform for wholesale lenders), and FlashSpread (financial statement spreading technology for commercial lenders). BeSmartee offers solutions for retail, wholesale, consumer, and commercial lending, focusing on innovation and customer success.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Blend
ICE Mortgage Technology (Encompass)
Top Marketing Channels
Blend
- Content Marketing
- Examples: Blog posts, Case studies, Whitepapers
- Campaigns: Blend demo campaign, Partner program webinar, Digital mortgage guide
- Social Media Marketing
- Examples: LinkedIn, Facebook, Twitter
- Campaigns: LinkedIn mortgage tech group, Facebook real estate forum, Twitter fintech updates
- Event Marketing
- Examples: Industry conferences, Webinars, Trade shows
- Campaigns: Mortgage bankers association event, Fintech conference sponsorship, Digital lending innovation summit
Top Sales Channels
- Direct Sales
- Direct sales team, Strategic partnerships, Online demos
- Enterprise sales for banks, Credit union partnership program, Volume discount incentives
- Partnerships
- Partner networks, API integrations, Marketplace listings
- Referral partner program, Integration marketplace listings, Co-marketing with partners
- Online Sales
- Online pricing page, Free trial access, Demo requests
- Freemium model trial, Tiered subscription options, Custom enterprise packages
BeSmartee SWOT Analysis
Strengths
Strong brand recognition
Comprehensive digital lending platform
Extensive customer base
Weaknesses
High subscription costs
Complex implementation
Limited customer support for smaller clients
Opportunities
Expand into insurance and wealth management
Develop AI-powered mortgage solutions
Acquire smaller fintech companies
Threats
Rising interest rates affecting mortgage demand
Cybersecurity threats
New entrants disrupting the market
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