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Augustana College Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Senior
Education: High School Diploma
Age: 16
Gender: Male
Occupation: High School Junior
Education: High School Diploma
Age: 18
Gender: Female
Occupation: High School Senior
Education: High School Diploma
Sarah Chen
Age: 17
Gender: Female
Occupation: High School Senior
Education: High School Diploma
Industry: Pre-College
Channels: InstagramYouTubeTikTok
Goals
- Find a college that offers strong academic programs in her field of interest and provides ample opportunities for extracurricular involvement
- Secure financial aid and scholarships to make college affordable for her family
- Discover a college campus that feels welcoming, inclusive, and supportive of her personal growth and development.
Pain Points
- Feeling overwhelmed by the sheer volume of college applications and deadlines
- Worrying about the financial burden of college tuition and the availability of sufficient financial aid
- Struggling to differentiate between various colleges and understand which one best aligns with her academic and personal aspirations.
Augustana College Geographic Distribution
Augustana College primarily targets students within the US, particularly the Midwest, with a small percentage of international students.
Top Countries
United States
97%
China
0.8%
India
0.5%
South Korea
0.3%
Canada
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households often consist of 3-4 members with medium to high income levels, reflecting college affordability.
Employment Status
Income Distribution
Education Level
Augustana College Behavior Analysis
Behavior Profile
Researching
Networking
Engagement
Participation
Exploring
Learning
Social Media
Online
Attending Events
Community
Career Development
Personal Growth
Arts
Sports
Volunteering
Mentoring
Donating
Reading News
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