The target audience for Augustana University includes prospective students (both undergraduate and transfer), current students, parents and families, alumni, faculty and staff, and potential donors. The university also targets employers for internships and career opportunities for students. The age ranges vary significantly within these groups, from high school students to retired alumni. Demographics would span across regional, national, and potentially international boundaries, depending on recruitment efforts. Interests would likely be centered around education, career development, arts, athletics, and community involvement.