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Augustana University is a higher education institution offering a range of academic programs including majors, minors, and areas of study. They provide opportunities for study abroad, student research, and internships. The university focuses on student outcomes and career paths, providing resources like the Viking Score and career tools. Augustana supports campus life through residential facilities, dining services, counseling, and various student activities. Additionally, they emphasize arts, athletics, inclusion and diversity, and international student support. Augustana also actively engages in fundraising through initiatives like the Augustana Fund and legacy planning.
Major Markets
United States
Canada
IndiaKey Competitors
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Augustana College (Illinois)
Luther College
Top Marketing Channels
Augustana College (Illinois)
- Digital Marketing
- Examples: Website, Facebook, Instagram
- Campaigns: Campus Visit Days, Digital Ad Campaigns, Social Media Engagement
- Recruitment Events
- Examples: Regional College Fairs, High School Presentations, Counselor Events
- Campaigns: College Fairs, High School Visits, Counselor Workshops
- Alumni Relations
- Examples: Alumni Magazine, Email Newsletters, Social Media
- Campaigns: Alumni Spotlights, Donation Drives, Endowment Campaigns
Top Sales Channels
- Direct Outreach
- CRM System, Phone Outreach, Zoom Webinars
- Personalized Email Campaigns, Follow-up Calls, Virtual Information Sessions
- Financial Aid Counseling
- Financial Aid Office, Website, Online Calculators
- Financial Aid Workshops, Scholarship Information, Net Price Calculator
- Campus Visits
- Admissions Office, Campus Guides, Faculty Interviews
- Campus Tours, Student Shadowing, Interview Days
Augustana University SWOT Analysis
Strengths
Strong liberal arts focus
Dedicated faculty
Historic campus
Weaknesses
Limited brand recognition
Smaller endowment
Regional focus
Opportunities
Expand online programs
Develop specialized programs
Increase partnerships
Threats
Competition
Tuition costs
Enrollment fluctuations
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