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Major Markets
United States
China
IndiaKey Competitors
Select a competitor
Knox College
Carthage College
Illinois Wesleyan University
Top Marketing Channels
Knox College
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Admissions Spotlight, Campus Life Series, Alumni Success Stories
- Content Marketing
- Examples: Blogs, Student testimonials, Virtual campus tours
- Campaigns: Why Knox, Student Voices, Life in Galesburg
- Email Marketing
- Examples: Prospective student newsletters, Financial aid updates, Event invitations
- Campaigns: Knox Discovery Series, Next Steps to Knox, Parent Connection Newsletter
Top Sales Channels
- Admissions Visits
- Campus tours, Open houses, Individual appointments
- Knox Visit Days, Explore Knox, Personalized Campus Experience
- Admissions Counselors
- One-on-one meetings, High school visits, College fairs
- Meet Your Counselor, Regional Recruitment Drive, Fairs & Events Schedule
- Financial Aid & Scholarships
- Scholarship applications, FAFSA guidance, Net price calculator
- Knox Merit Scholarships, Financial Aid Workshops, Affording Knox
Augustana College SWOT Analysis
Strengths
Strong liberal arts curriculum
Engaged faculty
Diverse student body
Weaknesses
Smaller endowment compared to larger institutions
Limited brand recognition outside of Midwest
Older facilities in some areas
Opportunities
Expand graduate programs
Develop interdisciplinary studies
Enhance online course offerings
Threats
Declining enrollment nationally
Competition from larger universities
Economic downturn impacting family finances
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