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UC Berkeley is positioned as a globally renowned public research university, synonymous with academic excellence, groundbreaking research, and significant societal impact, attracting diverse, ambitious individuals passionate about making a difference.
Customer sentiment appears highly positive, driven by the university's world-class reputation, strong academic programs, and extensive research opportunities, despite potential concerns about cost and competitiveness. The high interest from diverse and ambitious students underscores strong positive perception.
UC Berkeley offers unparalleled academic excellence and groundbreaking research opportunities, attracting top talent globally. It provides a diverse and vibrant community where students and faculty collaboratively explore, question, and improve the world.
Globally renowned for academic excellence and research.
World-class faculty includes numerous Nobel Laureates.
Diverse community and extensive campus life.
High cost of tuition and living in Berkeley.
Intense competition for admissions.
Large size may feel impersonal to some.
Expand online learning programs globally.
Increase philanthropic partnerships for research.
Leverage alumni network for career development.
Increased competition from other top universities.
Potential decline in government research funding.
Economic downturn impacting student enrollment and donations.
The US is UC Berkeley's primary market (75.0%), followed by China (8.5%). Other international students contribute to a global footprint.
United States
75% market share
China
8.5% market share
India
4% market share
Canada
2.5% market share
South Korea
1.5% market share
17-22 years
Male • Female
Global
22-35 years
Male • Female
Global
30-65 years
Male • Female
Global
40-75 years
Male • Female
Global
22-99 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
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