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UC Berkeley Target Audience
The primary target audience for UC Berkeley includes prospective students (undergraduate, graduate, and extension programs), current students, faculty and staff, parents, alumni, researchers, and donors. Each group has specific needs: prospective students seek admissions information, financial aid details, and academic program details; current students need resources for academics, campus life, and career development; faculty and staff require information on teaching, research, and employment; parents want updates on their children's progress and university events; alumni seek to stay connected and support the university; researchers look for collaboration opportunities; and donors aim to support the university's mission and strategic initiatives. The university also targets a broader audience including the general public interested in its research, events, and contributions to society.
User Segments
Age: 18
Gender: Female
Occupation: Student (High School)
Education: High School Diploma
Age: 20
Gender: Male
Occupation: Student (Part-Time)
Education: High School Diploma
Age: 17
Gender: Female
Occupation: Student (High School)
Education: High School Diploma
Priya Sharma
Goals
- To gain admission to UC Berkeley's undergraduate program in Environmental Science
- To secure financial aid and scholarships to afford tuition and living expenses
- To find a supportive and inclusive community where she can thrive academically and socially
Pain Points
- Feeling overwhelmed by the college application process
- Difficulty finding specific information about programs and financial aid
- Concerns about fitting in and finding a community on campus
UC Berkeley Geographic Distribution
The primary market for UC Berkeley is the United States, followed by China, India, Canada and the United Kingdom, reflecting the university's global reach and diverse student body.
Top Countries
United States
China
India
Canada
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 1-2 individuals or 3-4 individuals. The income level is skewed towards medium and high, reflecting the student and faculty base, as well as alumni.
Employment Status
Income Distribution
Education Level
UC Berkeley Behavior Analysis
Behavior Profile
Device Breakdown
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