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The target audience is likely prospective and current students, faculty, alumni, and those interested in learning about UC Berkeley's academic programs, research, and campus life.
UC Berkeley attracts students globally, with a primary market in the US (70%), followed by significant interest from China and India.
United States
China
India
South Korea
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
UC Berkeley attracts a diverse range of household sizes. The income levels are skewed towards medium and high, reflecting the institution's cost and alumni's earning potential.
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