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University of California, Berkeley Target Audience

The target audience is likely prospective and current students, faculty, alumni, and those interested in learning about UC Berkeley's academic programs, research, and campus life.

User Segments

University of California, Berkeley Geographic Distribution

UC Berkeley attracts students globally, with a primary market in the US (70%), followed by significant interest from China and India.

Top Countries

United States flag

United States

70%
China flag

China

10%
India flag

India

5%
South Korea flag

South Korea

3%
Canada flag

Canada

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

UC Berkeley attracts a diverse range of household sizes. The income levels are skewed towards medium and high, reflecting the institution's cost and alumni's earning potential.

Employment Status

Income Distribution

Education Level

University of California, Berkeley Behavior Analysis

Behavior Profile

Device Breakdown

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