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University of California, Berkeley Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Student
Education: High School Diploma
Age: 18
Gender: Female
Occupation: High School Student
Education: High School Diploma
Age: 18
Gender: Male
Occupation: High School Student
Education: High School Diploma
Aspiring Innovator Alex
Age: 17
Gender: Male
Occupation: High School Student
Education: High School Diploma
Industry: Technology
Channels: YouTubeTikTokInstagram
Goals
- Gain admission to a top-tier university like UC Berkeley to pursue cutting-edge research in AI
- Develop skills and knowledge in emerging technologies to contribute to societal advancements
- Build a strong network with like-minded peers and leading faculty members.
Pain Points
- Finding enough time to balance demanding academic coursework with extracurricular activities and college applications
- Worrying about the financial burden of higher education and securing sufficient scholarships
- Navigating the complex and often overwhelming college application process and essay writing.
University of California, Berkeley Geographic Distribution
The US is UC Berkeley's primary market (75.0%), followed by China (8.5%). Other international students contribute to a global footprint.
Top Countries
United States
75%
China
8.5%
India
4%
Canada
2.5%
South Korea
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users vary in household size; a significant portion (40%) are middle to high income.
Employment Status
Income Distribution
Education Level
University of California, Berkeley Behavior Analysis
Behavior Profile
Research
Academic Excellence
Learning
Innovation
Collaboration
Networking
Campus Life
Community Engagement
Student Experience
Social Media Usage
YouTube
Instagram
LinkedIn
Technology
Science
Career Development
Seeking Top-tier Education
Mentorship
Global Conversation
Problem-solving
Device Breakdown
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