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Augustana College

Augustana College is a private liberal arts college located in Rock Island, Illinois. They offer a variety of undergraduate majors and minors, as well as study abroad and internship opportunities. The college emphasizes a well-rounded education with a focus on arts, athletics, and campus life.

Company : Augustana College

Industry : Higher EducationLiberal ArtsPrivate College

Major Markets

United States flagUnited States
China flagChina
India flagIndia

Key Competitors

St. Ambrose University
Monmouth College
Knox College

Augustana College Key Value propositions

Academics
Campus Life
Financial Aid
Career Development

Augustana College SWOT Analysis

Strengths

Strong academic reputationVibrant campus life with various extracurricularsCommitment to student support and career services

Weaknesses

Higher tuition fees compared to public institutionsLimited brand recognition nationallyPotential challenges in attracting a diverse student body

Opportunities

Expand online program offeringsDevelop partnerships with local businesses for internships and employment opportunitiesIncrease fundraising efforts to provide more scholarships and financial aid

Threats

Increasing competition from other higher education institutionsDeclining birth rates impacting the pool of prospective studentsEconomic downturns potentially affecting student enrollment and donations

Top Marketing Strategies for Augustana College

Targeted Digital Advertising

Leverage social media platforms like Instagram and TikTok to reach potential students with visually appealing content about Augustana's campus life, academics, and student success stories. This will increase brand awareness and generate leads from high school students and their parents.

Virtual Open House and Campus Tours

Host interactive virtual open houses and tours showcasing Augustana's facilities, student activities, and faculty expertise. This will allow prospective students to experience the college from afar and make informed decisions without traveling.

Student Ambassador Program

Develop a program where current Augustana students engage with prospective students online and at local high schools, sharing their experiences and answering questions. This will build trust and provide authentic perspectives, fostering connections with potential applicants.

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Augustana College User Persona

Augustana College Geographic and Demographic Insights

Geographic Insights: Augustana College primarily targets the US market, with a significant majority of its students coming from within the country. International students represent a smaller percentage, with China and India being the largest sources.

Top Countries

  • United States flag

    United States

    95%

  • China flag

    China

    2%

  • India flag

    India

    1%

  • South Korea flag

    South Korea

    0.5%

  • Canada flag

    Canada

    0.5%

Demographic Insights: Augustana College's primary target demographic is 18-24 year olds. The gender distribution is fairly balanced, with a slight inclination towards female students.

Age Distribution

Gender Distribution

Augustana College Socio-economic Profile

Household and Income Insights: Augustana College attracts students from diverse income levels, with a majority coming from middle-income households. Most student households consist of 3-4 members.

Educational and Employment Insights: The vast majority of Augustana College's target audience are students currently pursuing their University or College education with a negligible percentage having no formal education.

Households Size

Income Distribution

Education Level

Employment Status

Augustana College Behavioral Insights

Interest-Based Insights: Prospective students at Augustana College display a diverse range of interests including music, sports, travel, video games, social media, food, and technology.

Technology and Social Media Usage: Students primarily use YouTube and Instagram, followed by TikTok. They prefer mobile devices (Android and iOS) over desktops.

Interests

MusicSportsTravelVideo GamesSocial MediaFoodTechnology

Device Breakdown

Social Media Usage

Augustana College Top Competitors

Competitor
Estimated market share
Top domains
St. Ambrose University33.3%Higher Education, Liberal Arts, Private College
Monmouth College33.3%Higher Education, Liberal Arts, Private College
Knox College33.3%Higher Education, Liberal Arts, Private College

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