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Executive Summary
Augustana College is a private liberal arts college located in Rock Island, Illinois. They offer a variety of undergraduate majors and minors, as well as study abroad and internship opportunities. The college emphasizes a well-rounded education with a focus on arts, athletics, and campus life.
Industries
Major Markets
United States
China
IndiaKey Competitors
Augustana College Top Products
Brand Positioning
Customer Sentiments
Augustana College Key Value Propositions
Augustana College SWOT Analysis
Strengths
Strong academic reputation
Vibrant campus life with various extracurriculars
Commitment to student support and career services
Weaknesses
Higher tuition fees compared to public institutions
Limited brand recognition nationally
Potential challenges in attracting a diverse student body
Opportunities
Expand online program offerings
Develop partnerships with local businesses for internships and employment opportunities
Increase fundraising efforts to provide more scholarships and financial aid
Threats
Increasing competition from other higher education institutions
Declining birth rates impacting the pool of prospective students
Economic downturns potentially affecting student enrollment and donations
Augustana College operates in the higher education industry. They are a private liberal arts college offering undergraduate degrees. The website highlights aspects common to the higher education domain, such as admissions, academics, student life, and financial aid.
Market Growth Stage
Pace of Market Growth
Augustana College Target Audience
Geographic Insights
Augustana College primarily targets the US market, with a significant majority of its students coming from within the country. International students represent a smaller percentage, with China and India being the largest sources.
Top Countries
United States
95% market share
China
2% market share
India
1% market share
South Korea
0.5% market share
Canada
0.5% market share
Augustana College Audience Segments
The target audience for Augustana College is primarily prospective students (high schoolers) and their parents. Additionally, they target alumni, faculty, and staff, as well as potential donors and community partners. The website also serves current students with information and resources.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Augustana College
Targeted Digital Advertising
Leverage social media platforms like Instagram and TikTok to reach potential students with visually appealing content about Augustana's campus life, academics, and student success stories. This will increase brand awareness and generate leads from high school students and their parents.
Learn moreVirtual Open House and Campus Tours
Host interactive virtual open houses and tours showcasing Augustana's facilities, student activities, and faculty expertise. This will allow prospective students to experience the college from afar and make informed decisions without traveling.
Learn moreStudent Ambassador Program
Develop a program where current Augustana students engage with prospective students online and at local high schools, sharing their experiences and answering questions. This will build trust and provide authentic perspectives, fostering connections with potential applicants.
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