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Augustana College is a private liberal arts college located in Rock Island, Illinois. They offer a variety of undergraduate majors and minors, as well as study abroad and internship opportunities. The college emphasizes a well-rounded education with a focus on arts, athletics, and campus life.
Company : Augustana College
Industry : Higher EducationLiberal ArtsPrivate College
Augustana College Key Value propositions
Augustana College Latest news
Augustana College - A leading liberal arts and sciences college in ...
Ranked in the top tier of U.S. News, Augustana College offers 100 majors and areas of study. The campus is along the Mississippi River in Rock Island, Ill. Top ...
Augustana College Athletics - Official Athletics Website
The official athletics website for the Augustana College Vikings.
Academic calendar 2024-25 | Augustana College
The Augustana College academic calendar lists all important dates for the school year.
Augustana University: Homepage
Top 5. Best Value Schools in the Midwest. U.S. News & World Report. 12:1. Student-to-Faculty Ratio in Augustana University Classrooms. 95. of 2023 Graduates ...
Augustana College SWOT Analysis
Strengths
Strong academic reputationVibrant campus life with various extracurricularsCommitment to student support and career services
Weaknesses
Higher tuition fees compared to public institutionsLimited brand recognition nationallyPotential challenges in attracting a diverse student body
Opportunities
Expand online program offeringsDevelop partnerships with local businesses for internships and employment opportunitiesIncrease fundraising efforts to provide more scholarships and financial aid
Threats
Increasing competition from other higher education institutionsDeclining birth rates impacting the pool of prospective studentsEconomic downturns potentially affecting student enrollment and donations
Top Marketing Strategies for Augustana College
Targeted Digital Advertising
Leverage social media platforms like Instagram and TikTok to reach potential students with visually appealing content about Augustana's campus life, academics, and student success stories. This will increase brand awareness and generate leads from high school students and their parents.
Student Ambassador Program
Develop a program where current Augustana students engage with prospective students online and at local high schools, sharing their experiences and answering questions. This will build trust and provide authentic perspectives, fostering connections with potential applicants.
Augustana College User Persona
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Augustana College Geographic and Demographic Insights
Geographic Insights: Augustana College primarily targets the US market, with a significant majority of its students coming from within the country. International students represent a smaller percentage, with China and India being the largest sources.
United States
95%
China
2%
India
1%
South Korea
0.5%
Canada
0.5%
Demographic Insights: Augustana College's primary target demographic is 18-24 year olds. The gender distribution is fairly balanced, with a slight inclination towards female students.
Augustana College Socio-economic Profile
Household and Income Insights: Augustana College attracts students from diverse income levels, with a majority coming from middle-income households. Most student households consist of 3-4 members.
Educational and Employment Insights: The vast majority of Augustana College's target audience are students currently pursuing their University or College education with a negligible percentage having no formal education.
Augustana College Behavioral Insights
Interest-Based Insights: Prospective students at Augustana College display a diverse range of interests including music, sports, travel, video games, social media, food, and technology.
Technology and Social Media Usage: Students primarily use YouTube and Instagram, followed by TikTok. They prefer mobile devices (Android and iOS) over desktops.
Augustana College Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
St. Ambrose University | 33.3% | Higher Education, Liberal Arts, Private College |
Monmouth College | 33.3% | Higher Education, Liberal Arts, Private College |
Knox College | 33.3% | Higher Education, Liberal Arts, Private College |