Top Marketing Strategies for Augustana College

Augustana College User Persona

Name:

Ethan Miller

Age :

17

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Secure admission into Augustana College with a good scholarship package to pursue his passion for computer science
• Actively participate in coding clubs and hackathons to gain practical experience and build a strong portfolio
• Find a supportive peer group with similar interests in gaming and technology to enhance his college experience.

Frustrations

• Feeling overwhelmed by the college application process, including standardized tests and financial aid forms
• Comparing different college options and struggling to identify the best fit for his academic and social needs
• Managing his time effectively between academics, extracurricular activities, and maintaining a social life.

Name:

Sophia Rodriguez

Age :

45

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Research Augustana College as a potential college option for her daughter, who is interested in pursuing a liberal arts degree
• Evaluate the college's academic reputation, faculty credentials, and internship opportunities to ensure a quality education
• Gauge the college's commitment to diversity and inclusion, as it's a priority for her family.

Frustrations

• Finding time in her busy schedule to thoroughly research colleges and compare different options
• Deciphering complex financial aid information and understanding the true cost of attendance
• Feeling anxious about her daughter leaving for college and adjusting to life away from home.

Name:

David Chen

Age :

20

Gender :

Male

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Maintain a high GPA in his chosen major, Biology, to pursue his dream of becoming a veterinarian
• Find relevant internship opportunities in animal care or research to gain practical experience and build his resume
• Actively participate in student clubs related to his interests in environmental conservation and animal welfare.

Frustrations

• Balancing a demanding course load with part-time work to manage living expenses
• Feeling uncertain about future career prospects and the competitiveness of the veterinary field
• Dealing with exam stress and pressure to succeed academically.

Augustana College Geographic and Demographic Insights

Geographic Insights: Augustana College primarily targets the US market, with a significant majority of its students coming from within the country. International students represent a smaller percentage, with China and India being the largest sources.

Demographic Insights: Augustana College's primary target demographic is 18-24 year olds. The gender distribution is fairly balanced, with a slight inclination towards female students.

Augustana College Socio-economic Profile

Household and Income Insights: Augustana College attracts students from diverse income levels, with a majority coming from middle-income households. Most student households consist of 3-4 members.

Educational and Employment Insights: The vast majority of Augustana College's target audience are students currently pursuing their University or College education with a negligible percentage having no formal education.

Augustana College Behavioral Insights

Interest-Based Insights: Prospective students at Augustana College display a diverse range of interests including music, sports, travel, video games, social media, food, and technology.

Technology and Social Media Usage: Students primarily use YouTube and Instagram, followed by TikTok. They prefer mobile devices (Android and iOS) over desktops.

Augustana College Top Competitors