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Industry Landscape

The higher education industry in the US faces challenges like declining enrollment, particularly for smaller liberal arts colleges, and increased scrutiny over tuition costs and student debt. Institutions are adapting by focusing on career outcomes, student support, and diversified revenue streams, while also exploring online learning and micro-credentials.

Industries:
Liberal ArtsUndergraduate EducationCampus LifeCareer ReadinessFinancial Aid

Total Assets Under Management (AUM)

Total Postsecondary Enrollment in United States

~Approximately 18.6 million students (Fall 2023)

(-0.5% (2022-2023) CAGR)

- Enrollment has been on a decline since its peak in 2010. - Community colleges and private non-profit institutions have seen the largest drops. - Factors include demographic shifts, affordability concerns, and alternative education paths.

Total Addressable Market

670 billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

AI-Powered Personalized Learning

AI algorithms can analyze student performance and learning styles to deliver customized educational content and pathways.

Virtual and Augmented Reality (VR/AR) in Education

VR/AR technologies offer immersive learning experiences for complex subjects, virtual campus tours, and simulated practical training.

Blockchain for Academic Credentials

Blockchain can secure and verify academic transcripts, degrees, and micro-credentials, enhancing trust and portability of qualifications.

Impactful Policy Frameworks

Gainful Employment Rule (2023)

The Department of Education's 2023 Gainful Employment rule aims to protect students from programs that consistently leave them with unaffordable debt and poor earnings by setting debt-to-earnings and earnings-to-poverty thresholds.

This policy will increase scrutiny on career-oriented programs and require colleges to demonstrate positive post-graduation outcomes, potentially influencing program offerings and transparency for Augustana College.

FSA Simplification Act (2020/2024)

The FAFSA Simplification Act, part of the Consolidated Appropriations Act, 2021, aims to streamline the Free Application for Federal Student Aid (FAFSA) process and revise the methodology for calculating federal student aid eligibility, with full implementation in the 2024-2025 award year.

The simplification of FAFSA and changes to aid calculations will alter how students qualify for financial assistance, directly impacting Augustana College's financial aid strategies and prospective students' ability to afford tuition.

Reaffirmation of Accreditation (Ongoing)

Higher education institutions in the U.S. must undergo periodic reaffirmation of accreditation by recognized accrediting agencies (e.g., Higher Learning Commission for Augustana College) to maintain eligibility for federal financial aid programs.

Ongoing accreditation requirements necessitate continuous self-assessment and adherence to quality standards, impacting Augustana College's academic offerings, student support services, and institutional governance to ensure continued eligibility for federal funding.

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