Community Living Connections : Market and Competitor Analysis

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www.careersourceclm.com

datacouncil.ai

Community Living Connections (CLC) is a non-profit agency based in Madison, Wisconsin, that provides community-based support services for individuals with disabilities and the elderly. They offer a range of services, including in-home care, supported living, and corporate guardianship. CLC focuses on empowering individuals to live independently and participate fully in their communities.

Company : Community Living Connections

Industry : Social ServicesNon-profitDisability Services

Major Markets

United States

Canada

United Kingdom

Key Competitors

Easterseals Wisconsin

Involvement Center

Options in Community Living

Community Living Connections Key Value propositions

Personalized Support

Community Integration

Independent Living

Guardianship Services

Community Living Connections Latest news

About CLC — Community Living Connections

Community Living Connections, Inc. | LinkedIn

Successes that are helped made possible by the dedication and commitment of the people who work here. Website: http://www.clconnections.org. External link for ...

Disability Support Manager — Community Living Connections

Community Living Connections, Inc. | Madison WI

Details. 󱛐. Page · Community Organization. 󱤂. clconnections.org. 󱡍. Rating · 4.7 (31 Reviews). Community Living Connections, Inc.

Community Living Connections SWOT Analysis

Strengths

Personalised care plans.Strong community presence.Experienced and dedicated staff.

Weaknesses

Limited geographical reach.Reliance on funding and donations.Potential vulnerability to economic downturns.

Opportunities

Expand into new geographic locations.Develop partnerships with healthcare providers.Offer specialized services for specific disabilities.

Threats

Competition from larger or for-profit organizations.Changes in government funding for social services.Difficulty in recruiting and retaining qualified staff.

Top Marketing Strategies for Community Living Connections

Targeted Digital Marketing Campaign

This strategy leverages social media, search engine optimization, and targeted advertising to reach individuals with developmental disabilities, their families, and professionals in the field. This will increase awareness of CLC's services and attract new clients.

Community Partnerships and Outreach

Building strong relationships with local organizations, healthcare providers, and community centers will allow CLC to reach more potential clients and increase referral networks. This will expand CLC's reach and build trust within the community.

Content Marketing and Educational Resources

Creating informative blog posts, videos, and online resources about disabilities, elder care, and community integration will position CLC as a trusted source of information and attract individuals seeking support and guidance. This will establish CLC as a thought leader in the field and generate leads.

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Community Living Connections User Persona

Name:

John Smith

Age :

28

Gender :

Male

Occupation :

Unemployed

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

John desires to live as independently as possible, needing assistance with grocery shopping and meal preparation to manage his nutritional needs
He aspires to find a fulfilling day program where he can socialize with peers and engage in activities that match his interests, combating loneliness and boredom
John wishes to explore accessible transportation options to attend social events and visit friends and family, fostering a sense of belonging and connection.

Frustrations

John struggles with navigating public transportation due to his limited mobility, causing anxiety and restricting his social life
Finding accessible and affordable recreational activities is challenging for John, leading to feelings of isolation and frustration
John sometimes feels overwhelmed by financial management tasks, causing stress and uncertainty about his future.

Name:

Sarah Jones

Age :

72

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Sarah wishes to maintain her independence at home for as long as possible, requiring assistance with light housekeeping and medication reminders
She desires to stay connected with her former colleagues and friends, seeking social interaction and intellectual stimulation
Sarah wants to continue pursuing her passion for reading and attending cultural events, enriching her life and preventing social isolation.

Frustrations

Sarah experiences increasing difficulty with mobility and household chores, leading to a fear of losing her independence
Coordinating medical appointments and managing her medications is becoming increasingly complex for Sarah, causing anxiety and frustration
Sarah feels limited in her ability to participate in activities she enjoys due to transportation challenges and declining energy levels, leading to feelings of sadness and loneliness.

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Accountant

Industry :

Finance

Education :

Bachelor's Degree, Accounting

Preferred platforms

GOALS

David, a single father, seeks reliable and trustworthy after-school care for his son with autism, allowing him to focus on his demanding job without compromising his son's well-being
He aspires to find support groups and resources for parents of children with disabilities, fostering a sense of community and providing a platform to share experiences and advice
David wants to ensure his son receives adequate social and emotional support to thrive and reach his full potential, alleviating concerns about his long-term well-being.

Frustrations

David struggles to find inclusive and engaging after-school programs that cater to his son's specific needs, causing scheduling conflicts and limiting his career advancement opportunities
Navigating the complex world of special education services and advocating for his son's needs feels overwhelming and emotionally draining
David worries about his son's social development and future independence, leading to anxiety and sleepless nights.

Community Living Connections Geographic and Demographic Insights

Geographic Insights: The business primarily operates in the United States, with no significant presence in other countries.

Top Countries

United States
100%
Canada
%
United Kingdom
%
Australia
%
Germany
%

Demographic Insights: The majority of target users are aged 55+, with a higher representation of females, reflecting the demographics of seniors and individuals requiring support.

Age Distribution

Gender Distribution

Community Living Connections Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes and income levels, reflecting the diverse needs within the disability and elderly care segment.

Educational and Employment Insights: A large portion of users are retired, correlating with the older demographic. Education levels vary, indicating a diverse client base.

Households Size

Income Distribution

Education Level

Employment Status

Community Living Connections Behavioral Insights

Interest-Based Insights: Users enjoy diverse interests, including movies, music, arts, local events, news, and health and wellness.

Technology and Social Media Usage: Users are moderately active on social media, favoring Facebook and YouTube. Desktop usage is predominant, suggesting potential accessibility needs.

Interests

MoviesTV ShowsMusicArts and CraftsLocal EventsNewsHealth and Wellness

Device Breakdown

Social Media Usage

Community Living Connections Top Competitors

Competitor	Estimated market share	Top domains
Easterseals Wisconsin	33.3%	Disability Services, Community Integration, Children and Adults with Disabilities
Involvement Center	33.3%	Disability Support, Employment Services, Community Living
Options in Community Living	33.3%	Supported Living, Residential Services, Community Based Support

www.careersourceclm.com

datacouncil.ai

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