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CDW Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Director of IT Infrastructure
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Chief Information Officer (CIO)
Education: Professional Degree, Business Administration
Age: 32
Gender: Female
Occupation: IT Procurement Manager
Education: Bachelor's Degree, Supply Chain Management
Sarah Chen
Goals
- Successfully migrate on-premise data centers to a hybrid cloud environment to enhance scalability and reduce operational costs
- Implement robust cybersecurity measures to protect sensitive company data from evolving threats and ensure compliance
- Optimize IT spending to achieve maximum ROI on technology investments while supporting business growth.
Pain Points
- Lack of clear ROI metrics for new technology implementations, making it difficult to justify budget allocations
- Difficulty in integrating disparate legacy systems with modern cloud solutions, leading to compatibility issues
- Shortage of skilled cybersecurity professionals and internal expertise to manage advanced threat landscapes.
CDW Geographic Distribution
CDW primarily serves the North American market, with a strong presence in the US and Canada, and limited global reach.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily high-income professionals in 2-4 person households, indicating established careers and family units.
Employment Status
Income Distribution
Education Level
CDW Behavior Analysis
Behavior Profile
Device Breakdown
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