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CDW Target Audience

CDW targets a diverse range of industries, including K-12 and higher education, retail, and financial services. They offer solutions for IT service management, cybersecurity, workspace technology, and more. CDW also provides professional IT services to support their clients' technology needs.

User Segments

CDW Geographic Distribution

CDW's primary market is the US, accounting for 60% of its user base. Canada follows with 15%, while the UK, Germany and France represent significant but smaller markets.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

7.5%
France flag

France

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

CDW's target users typically belong to households of 3-4 people with medium to high income levels, indicative of professionals in their mid-career stage.

Employment Status

Income Distribution

Education Level

CDW Behavior Analysis

Behavior Profile

Device Breakdown

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