American Dog Society : Market and Competitor Analysis

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American Dog Society is a national non-profit organization dedicated to improving the lives of dogs and reducing the number of dogs surrendered or abandoned. They achieve this through advocating for dog-friendly policies, organizing resources, and connecting dog parents with educational materials and support networks. The organization offers various membership tiers, providing benefits such as discounts, exclusive events, and leadership opportunities.

Company : American Dog Society

Industry : Animal WelfareNon-profitPet Care

Major Markets

United States

Canada

United Kingdom

Key Competitors

American Kennel Club

The Humane Society of the United States

ASPCA

American Dog Society Key Value propositions

Dog Advocacy

Responsible Ownership

Community Support

Educational Resources

American Dog Society Latest news

Board Members - American Dog Society

American Dog Society | LinkedIn

Our vision is a world where every dog has a loving, forever home. Saving Dogs, One Person At A Time. Website: https://linktr.ee/americandogsociety?utm_source= ...

Advocacy - American Dog Society

American Dog Society (@americandogsociety) • Instagram photos ...

796 Followers, 103 Following, 217 Posts - American Dog Society (@americandogsociety) on Instagram: "Join us as we start the first national charity that ...

American Dog Society SWOT Analysis

Strengths

Strong online presence and community engagement.Variety of membership tiers catering to different needs.Focus on positive reinforcement and science-backed methods.

Weaknesses

Relatively new organization, established in 2022.Potential reliance on online platforms for outreach.Membership fees might be a barrier for some.

Opportunities

Expand partnerships with local shelters and businesses.Develop educational programs for specific dog breeds or behavioral issues.Increase awareness and advocacy efforts on a national scale.

Threats

Competition from established animal welfare organizations.Economic downturn impacting charitable donations.Negative public perception or misinformation about dog ownership.

Top Marketing Strategies for American Dog Society

Content Marketing and Community Building

Create engaging content on social media, blog, and email newsletters about dog training, health, and responsible pet ownership. This will attract dog lovers, build a strong community, and increase brand awareness, driving membership sign-ups.

Partnerships and Collaborations

Collaborate with local dog shelters, veterinarians, and pet supply stores to reach a wider audience. Offer joint events, promotions, and resources to create a win-win situation and boost visibility and membership acquisition.

Targeted Advertising and Influencer Marketing

Utilize targeted advertising on social media platforms like Facebook and Instagram to reach specific segments of dog owners. Partner with dog-related influencers to promote the organization's mission and membership benefits, attracting new members and building trust.

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American Dog Society User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

Find reliable and science-backed dog training resources to teach her energetic Labrador puppy basic commands and address his separation anxiety
Discover local dog-friendly parks, beaches, and hiking trails to provide her dog with ample exercise and socialization opportunities
Connect with other passionate dog owners online and offline to share experiences, advice, and support regarding responsible dog ownership

Frustrations

Encountering conflicting information online about dog training methods and struggling to identify trustworthy sources
Feeling limited in her ability to travel or engage in certain activities due to her dog's needs
Worrying about her dog's well-being and happiness when she has to leave him alone at home for work

Name:

Mark Johnson

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Finance

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

Advocate for increased dog-friendly spaces and amenities in his city, such as dog parks, off-leash areas, and pet-friendly businesses
Support organizations like the American Dog Society that are actively working to improve the lives of dogs and promote responsible ownership
Find a reputable and compassionate dog walker or sitter to provide his senior Golden Retriever with regular exercise and companionship while he's at work

Frustrations

Experiencing frustration with the lack of designated dog-friendly spaces in his neighborhood and encountering resistance from businesses hesitant to welcome dogs
Feeling overwhelmed by the number of dogs in shelters and struggling to find ways to make a tangible difference in their lives
Balancing his busy work schedule with his desire to provide his aging dog with the care, attention, and enrichment he needs

Name:

Sophia Rodriguez

Age :

24

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Bachelor's degree, Biology

Preferred platforms

GOALS

Learn about different dog breeds, their temperaments, and specific needs to make an informed decision when adopting a dog in the future
Gain a deeper understanding of dog behavior, communication, and training techniques to build a strong and positive relationship with her future canine companion
Connect with local animal shelters or rescue organizations to volunteer her time and contribute to finding loving homes for dogs in need

Frustrations

Feeling overwhelmed by the responsibility of dog ownership and seeking reassurance that she's prepared to provide a loving and supportive home
Encountering misinformation or outdated advice about dog care and training on social media, making it difficult to discern reliable sources
Witnessing instances of animal neglect or cruelty and feeling heartbroken by the plight of dogs in need of rescue and rehabilitation

American Dog Society Geographic and Demographic Insights

Geographic Insights: The American Dog Society's primary market is the United States, with a significant 90% user base. Canada follows with 3%, the UK with 2%, and Australia with 1.5%, indicating a presence in English-speaking countries.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: American Dog Society sees a slightly higher preference among females. The most engaged age groups are 25-44, reflecting typical dog ownership demographics.

Age Distribution

Gender Distribution

American Dog Society Socio-economic Profile

Household and Income Insights: The American Dog Society attracts a diverse income range with a primary focus on medium-income households. Households with 2-4 members show the highest engagement.

Educational and Employment Insights: The American Dog Society attracts a well-educated user base, primarily employed full-time with a significant portion having university or postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

American Dog Society Behavioral Insights

Interest-Based Insights: American Dog Society's audience shows interest in pet care, animal welfare, dog training, outdoor activities, healthy living, family-oriented pursuits, and photography.

Technology and Social Media Usage: The target audience predominantly uses Instagram, YouTube, and Facebook. They primarily access content on mobile devices (Android and iOS) while maintaining a notable desktop presence.

Interests

Pet careAnimal welfareDog trainingOutdoor activitiesHealthy livingFamily-oriented activitiesPhotography

Device Breakdown

Social Media Usage

American Dog Society Top Competitors

Competitor	Estimated market share	Top domains
American Kennel Club	40%	Dog breeding, Registration, Dog shows
The Humane Society of the United States	35%	Animal welfare, Advocacy, Rescue and shelter
ASPCA	25%	Animal rescue, Cruelty prevention, Adoption services

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