Ameredia : Market and Competitor Analysis

Find stats on top websites

www.accessmarketingcompany.com

www.amrms.com

Ameredia is a multicultural marketing agency that provides a range of services including market strategy, ethnic branding, media planning and buying, and creative design. They specialize in reaching diverse audiences, particularly Hispanic, Asian American, and European demographics within the US market.

Company : Ameredia

Industry : AdvertisingMarketingMulticultural Marketing

Major Markets

United States

Mexico

Canada

Key Competitors

Axis Agency

Sensis

IW Group

Ameredia Key Value propositions

Ethnic Marketing

Multicultural Expertise

Targeted Media

Creative Design

Ameredia Latest news

Russian American Demographics - Ameredia

Russian speaking population in USA and Canada is estimated to be about 6 million. Leading States New York, California, Illinois, Pennsylvania, Massachusetts.

Ameredia, Inc. | LinkedIn

Email us at [email protected]. Website: http://www.ameredia.com. External ... American youth are often quick to adopt the new technology.

Chinese American Demographics - Ameredia

The leading States for Chinese Americans are California, New York, Hawaii, Texas and New Jersey. ... Major US Chinatowns could be found in: Chicago IL ...

Pawan J. Mehra - Ameredia, Inc. | LinkedIn

Greater New York City Area. -. Washington D.C. Metro Area. -. Washington D.C. ... http://www.ameredia.com. Personal Website: https://www.twitter.com/pawanjmehra.

Ameredia SWOT Analysis

Strengths

Niche expertise in multicultural marketingStrong understanding of diverse consumer segmentsTailored services for specific cultural groups

Weaknesses

Potential limited reach outside of the US marketReliance on accuracy of cultural trend predictionsCompetition from larger, more general agencies

Opportunities

Expanding service offerings to encompass emerging digital platformsLeveraging data analytics for enhanced campaign measurementPartnering with other specialized agencies for broader reach

Threats

Changing demographics and cultural landscapesIncreasing competition in the multicultural marketing spaceEconomic downturns impacting marketing budgets

Top Marketing Strategies for Ameredia

Content Marketing & Influencer Outreach

Ameredia can create valuable content tailored to specific ethnic groups and partner with relevant influencers to reach their target audience. This builds trust and authority while expanding reach within diverse communities.

Community Engagement & Events

Organizing cultural events and participating in relevant community initiatives allows Ameredia to connect with potential clients directly, showcasing their expertise and fostering relationships with key stakeholders.

Data-Driven Targeting & Measurement

Leveraging data analytics to optimize campaign performance and provide transparent reporting to clients demonstrates Ameredia's commitment to results and strengthens their value proposition in the competitive multicultural marketing space.

Apply these strategies to your business with just one-click at Waxwing.ai

Ameredia User Persona

Name:

David Chen

Age :

42

Gender :

Male

Occupation :

Marketing Director

Industry :

FMCG

Education :

MBA, Marketing

Preferred platforms

GOALS

To effectively reach Hispanic consumers with culturally relevant messaging and increase brand awareness within this demographic
To optimize marketing ROI by leveraging targeted media buying strategies for Spanish-language media channels
To build brand loyalty and drive sales growth among Hispanic consumers by establishing a strong emotional connection through culturally authentic campaigns

Frustrations

Struggling to find reliable data and insights on Hispanic consumer behavior and preferences
Facing challenges in measuring the effectiveness of multicultural marketing campaigns due to a lack of standardized metrics
Encountering difficulty in identifying and partnering with culturally competent agencies that understand the nuances of the Hispanic market

Name:

Maria Rodriguez

Age :

35

Gender :

Female

Occupation :

Brand Manager

Industry :

Telecommunications

Education :

Bachelor's degree, Communications

Preferred platforms

GOALS

To increase brand visibility and consideration among Asian American millennials and Gen Z consumers
To develop culturally resonant campaigns that resonate with the diverse values and aspirations of Asian American subgroups
To drive customer acquisition and loyalty by offering culturally tailored products and services that meet the specific needs of Asian American consumers

Frustrations

Experiencing difficulty in navigating the cultural complexities and linguistic diversity within the Asian American market
Facing challenges in finding authentic insights and perspectives to inform culturally sensitive campaign development
Encountering a shortage of media platforms and channels that effectively reach specific Asian American subgroups

Name:

James O'Brien

Age :

48

Gender :

Male

Occupation :

Chief Marketing Officer

Industry :

Financial Services

Education :

MBA, Marketing

Preferred platforms

GOALS

To expand market reach and build stronger relationships with African American consumers
To enhance brand perception and reputation within the African American community by promoting diversity and inclusion
To drive business growth by developing financial products and services that cater to the unique needs of African American consumers

Frustrations

Encountering difficulty in overcoming historical mistrust and skepticism towards financial institutions within the African American community
Facing challenges in identifying and addressing unconscious bias in marketing messages and creative executions
Struggling to find effective ways to measure the impact of diversity and inclusion initiatives on marketing campaign performance

Ameredia Geographic and Demographic Insights

Geographic Insights: Ameredia's primary target market is the United States, with a significant 90% focus. Mexico and Canada follow with smaller market shares, indicating potential for expansion.

Top Countries

United States
90%
Mexico
3%
Canada
2%
China
1.5%
India
1%

Demographic Insights: Ameredia's target audience leans towards millennials and Gen X (25-44 age group), with an equal distribution between males and females.

Age Distribution

Gender Distribution

Ameredia Socio-economic Profile

Household and Income Insights: Ameredia's target users typically belong to households of 2-4 members, with a majority falling within the medium-income bracket.

Educational and Employment Insights: Most of Ameredia's target users are highly educated, holding at least a University or College degree and are employed full-time.

Households Size

Income Distribution

Education Level

Employment Status

Ameredia Behavioral Insights

Interest-Based Insights: Target users show strong interest in marketing, advertising, and digital marketing, with a specific focus on multicultural and ethnic marketing.

Technology and Social Media Usage: Ameredia's audience is active on diverse social media platforms, with high usage of YouTube, Facebook, and LinkedIn, and primarily access these platforms through mobile and desktop devices.

Interests

MarketingAdvertisingDigital MarketingSocial Media MarketingMulticultural MarketingEthnic MarketingDiversity and Inclusion

Device Breakdown

Social Media Usage

Ameredia Top Competitors

Competitor	Estimated market share	Top domains
Axis Agency	25.5%	Multicultural Marketing, Advertising, Branding
Sensis	24.5%	Multicultural Marketing, Market Research, Digital Strategy
IW Group	20%	Asian American Marketing, Hispanic Marketing, Creative Services

www.accessmarketingcompany.com

www.amrms.com

[email protected]