Age: 42

Gender: Female

Occupation: Marketing Director, Fortune 500 Company specializing in consumer goods industry focused on the US Hispanic Market. She wants to drive brand growth among Hispanic Consumers across multiple digital touchpoints. She oversees a multi-million dollar marketing budget and needs to showcase ROI across digital campaigns and initiatives. She needs reliable partner to help with strategy and execution of campaigns to drive efficiency and effectiveness. She is very KPI driven and wants agency to be proactive and data driven in their approach and campaign management to drive value and impact for the company. She seeks an agency with expertise in US Hispanic market and marketing. She is looking for an agency with full service capabilities from start to finish. She wants campaigns that resonate with the target audience and drive positive change for the brand and company growth. Her success is based on her ability to grow the brand within the US Hispanic Market. She is very tech-savvy and has an in-depth understanding of the marketing and advertising landscape in the US Hispanic market. She wants agency partner to be transparent and trustworthy and has a long-term strategic focus and approach. She is an active member of AHAA and other industry organizations. She wants a partner who is a thought leader in the US Hispanic market and space. She also looks for partners who understand the importance of cultural nuances and sensitivities for better engagement and reach within the US Hispanic market and space.. She oversees the multi-million dollar marketing budget; She is responsible for driving marketing and advertising strategies within the US Hispanic Market; She is an active member of AHAA and other industry organizations. She is an active member of AHAA and other industry organizations; Wants partners to understand cultural nuances for greater engagement and reach within the US Hispanic market and space; She wants partners to be transparent and trustworthy and has long term focus and approach;She is tech-savvy and has an in-depth understanding of the marketing landscape within the US Hispanic market and space; Looking for an agency with full service capabilities from start to finish; Wants campaigns that drive change for brand and company growth; Wants an agency partner that's proactive and data-driven in their approach to drive ROI and impact for company; Agency needs to understand US Hispanic market and marketing in the US Hispanic market to deliver strategic value. She manages a 5 member team and reports to the VP of Marketing. She is very KPI-driven. She is active in industry-specific forums and groups.

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Senior Marketing Manager, Mid-size Bank specializing in financial services for Asian American communities. He's responsible for driving growth among Asian American Consumers across multiple digital channels. He works with a small team. He wants to drive customer acquisition and retention rates among Asian American consumers. He's looking for partners with experience in reaching diverse Asian communities and markets in the US. He wants partners to be data-driven in their approach. He seeks partners who understand Asian cultural norms. He desires strategic partners that can help the company better understand the target audience. He's responsible for campaign strategies, budget and vendor management. He works with a lean marketing team; He drives customer acquisition and retention rates among Asian American consumers; Looks for partners with experience in reaching Asian communities in the US; He wants partners that are data driven in their approach; He seeks partners who understand Asian cultural norms and strategic partners to better understand Asian American Consumers. He seeks a marketing agency to generate new ideas and provide data-driven insights and recommendations. He is looking for an agency with innovative ideas and creative concepts to drive growth. He wants partners that can execute on multiple digital channels for better consumer engagement and reach. He values transparent communication, efficiency and a strong focus on ROI.

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Male

Occupation: VP of Marketing, Non-Profit Organization focused on community development within African American communities. He wants to drive community engagement and support for the organization's mission. He desires to improve community engagement for the organization's mission; Improve fundraising outcomes through effective multicultural campaigns; Looks for expertise in community engagement strategies; Seeks partners that are highly creative, strategic and data driven. He needs a reliable marketing partner who understands the landscape of the African American Community and audience. He needs an agency partner that can execute various marketing initiatives from grassroots to digital marketing campaigns to further the organization's mission. He wants an agency that is strategic and highly creative. He wants campaigns that are engaging and can reach the right audience. He is responsible for planning, execution, budgeting, and stakeholder management within the organization. He's looking for partners that are highly creative, strategic and data driven.

Education: Master's Degree, Communications