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American Dog Society Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree
Age: 25
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree
Maya R.
Age: 28
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Industry: Marketing
Channels: InstagramTikTokYouTube
Goals
- To successfully train her new puppy using positive reinforcement methods
- To ensure her dog is healthy and happy with proper nutrition and exercise
- To connect with other new dog parents for support and advice.
Pain Points
- Finding reliable and comprehensive training resources that align with positive methods
- Worrying about making mistakes in her dog's care and well-being
- Feeling isolated without a community of fellow new dog owners.
American Dog Society Geographic Distribution
Primarily focused on the United States, with a small international presence. National reach through regional boards is key for their mission.
Top Countries
United States
98%
Canada
0.5%
United Kingdom
0.4%
Australia
0.3%
Germany
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets medium-income households of 2-4 people, indicating families and couples committed to pet care.
Employment Status
Income Distribution
Education Level
American Dog Society Behavior Analysis
Behavior Profile
Device Breakdown
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