Find stats on top websites

The American Dog Society (ADS) is a 501(c)(3) public charity founded in New York in 2022. Its mission is to create better, more educated pet parents, reduce the number of dogs surrendered or abandoned, and improve the lives of dogs across the United States. ADS operates as an all-volunteer organization, focusing on preventative and proactive measures by supporting dog parents through advocacy, resources, and community building. The organization aims to be the leading information source for dog parents, fostering partnerships with shelters, rescues, veterinarians, and other relevant entities. ADS engages in advocacy to increase dog-friendly spaces, promote positive training methods, and discourage harmful training techniques.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Select a competitor

American Kennel Club

The Humane Society of the United States

Top Marketing Channels

American Kennel Club

  • Educational Programs & Media
  • Examples: AKC Website, AKC Events, AKC TV
  • Campaigns: AKC Canine Good Citizen, AKC Trick Dog, AKC Therapy Dog
  • Events & Clubs
  • Examples: AKC Events Calendar, Breed-Specific Clubs, AKC Marketplace
  • Campaigns: AKC National Championship, AKC Agility Invitational, AKC Obedience Classic
  • Content Marketing
  • Examples: AKC Social Media (Facebook, Instagram, X), AKC Newsletters, AKC Website
  • Campaigns: AKC Breed Information, AKC Dog Care Tips, AKC Training Articles

Top Sales Channels

  • Online Retail & Services
  • AKC Online Store, AKC Event Registrations, AKC Breed Information
  • AKC Registration Services, AKC Marketplace, AKC Shop
  • Partnerships & Affiliations
  • AKC Events, AKC Clubs, AKC Training Programs
  • AKC Breed Rescue Network, AKC Canine Health Foundation, AKC Political Advocacy
  • Membership & Services
  • AKC Website, AKC Customer Service, AKC Affiliates
  • AKC DNA Program, AKC Microchip Program, AKC Pet Insurance

The American Dog Society SWOT Analysis

Strengths

Established brand reputation

Extensive breed knowledge

Large membership base

Weaknesses

Bureaucratic structure

High membership costs

Slow adaptation to new trends

Opportunities

Expand online education

Develop new breed-specific programs

Increase international presence

Threats

Changing pet owner preferences

Rise of smaller breed registries

Economic downturn affecting pet spending

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth