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The American Dog Society (ADS) is a 501(c)(3) public charity founded in New York in 2022. Its mission is to create better, more educated pet parents, reduce the number of dogs surrendered or abandoned, and improve the lives of dogs across the United States. ADS operates as an all-volunteer organization, focusing on preventative and proactive measures by supporting dog parents through advocacy, resources, and community building. The organization aims to be the leading information source for dog parents, fostering partnerships with shelters, rescues, veterinarians, and other relevant entities. ADS engages in advocacy to increase dog-friendly spaces, promote positive training methods, and discourage harmful training techniques.
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American Kennel Club
The Humane Society of the United States
American Kennel Club
Established brand reputation
Extensive breed knowledge
Large membership base
Bureaucratic structure
High membership costs
Slow adaptation to new trends
Expand online education
Develop new breed-specific programs
Increase international presence
Changing pet owner preferences
Rise of smaller breed registries
Economic downturn affecting pet spending
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