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CDW is a technology solutions provider offering a wide range of hardware, software, and services. They specialize in IT solutions like ServiceNow implementation and support, cybersecurity, and IT infrastructure management. CDW serves a variety of industries and offers professional services to help clients maximize their technology investments.
Company : CDW
Industry : Information TechnologyIT SolutionsCybersecurity
CDW Key Value propositions
CDW Latest news
CDW ServiceNow Solutions on LinkedIn: Aptris has BIG News! We ...
Jan 12, 2018 ... Aptris has BIG News! We are now a ServiceNow GOLD Partner! Aptris commits to a 100% Service Excellence Guarantee and this promotion to GOLD ...
CDW: Big Growth In Services To Continue With Aptris Acquisition ...
Oct 31, 2019 ... CDW CEO Christine Leahy tells investors on the company's quarterly earnings call that the company's acquisition of Aptris will mean a strong ...
Steven Horvath on LinkedIn: #know20 #servicenow #cdwgetsit
May 26, 2020 ... Big news today!! #Aptris was named one of the ... https://aptris.com · 5 1 Comment · Like Comment ... Aptris has BIG News! We are now a ServiceNow ...
Looking for software recommendations for de-identi... - ServiceNow ...
Sep 24, 2018 ... Hi Linda,. Perhaps the Private Data Compliance app from gold partner Aptris can help? https://aptris.com/solutions/healthcare-itsm/.
CDW SWOT Analysis
Strengths
Strong reputation and brand recognition in the IT industryWide range of technology products and servicesExperienced and certified technical staff
Weaknesses
Dependence on key technology vendorsIntense competition from other IT solution providersPricing pressure in a competitive market
Opportunities
Expanding into emerging technologies like AI and IoTGrowing demand for cloud-based solutionsStrategic acquisitions to enhance service portfolio
Threats
Rapid technological advancementsEconomic downturns impacting IT spendingCybersecurity threats and data breaches
Top Marketing Strategies for CDW
Content Marketing & Thought Leadership
CDW can establish itself as a thought leader in the IT industry by creating valuable content such as white papers, webinars, and case studies. This will attract potential clients and demonstrate expertise in relevant fields like ServiceNow, cybersecurity, and cloud migration.
Personalized Customer Journey Optimization
CDW can enhance the customer journey by leveraging data and insights to personalize interactions and provide targeted solutions based on individual customer needs. This will improve customer engagement, increase conversion rates, and foster long-term customer loyalty.
CDW User Persona
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CDW Geographic and Demographic Insights
Geographic Insights: CDW's primary market is the US, accounting for 60% of its user base. Canada follows with 15%, while the UK, Germany and France represent significant but smaller markets.
United States
60%
Canada
15%
United Kingdom
10%
Germany
7.5%
France
7.5%
Demographic Insights: CDW's target audience is primarily males aged 35-44, reflecting the demographics of IT decision-makers.
CDW Socio-economic Profile
Household and Income Insights: CDW's target users typically belong to households of 3-4 people with medium to high income levels, indicative of professionals in their mid-career stage.
Educational and Employment Insights: The majority of CDW users are highly educated, holding at least a University or College degree, and employed full-time, reflecting their professional roles in IT.
CDW Behavioral Insights
Interest-Based Insights: CDW's target audience shows keen interest in technology, business, finance, and cybersecurity, reflecting their professional needs and desire for industry knowledge.
Technology and Social Media Usage: CDW's users are primarily on desktop (60%), reflecting their work environment, and favor professional platforms like LinkedIn (65%) for networking and information.
CDW Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
SHI International | 25.5% | IT Solutions, Hardware & Software, IT Consulting |
Insight | 20.5% | IT Solutions, Cloud Services, Data Center |
Softchoice | 19% | IT Solutions, Technology Procurement, Cloud Services |