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Executive Summary

Industries

IT Solutions ProviderValue-Added ResellerManaged Services

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

CDW Top Products

ServiceNow Solutions by CDW

Brand Positioning

CDW positions itself as a comprehensive IT solutions provider and strategic partner, helping organizations design, orchestrate, and manage technology to achieve business outcomes like cost savings, productivity, and enhanced security.

Customer Sentiments

Customer sentiment appears positive, as CDW targets informed IT decision-makers seeking integrated, reliable solutions for complex IT challenges, indicating trust in their comprehensive offerings and expertise.

CDW Key Value Propositions

CDW offers end-to-end IT solutions, from hardware and software to strategic consulting and managed services, simplifying technology adoption and management. They aim to help businesses cut costs, boost productivity, and enhance security by providing customized, integrated IT environments.

Comprehensive Solutions
Cost Efficiency
Security & Risk Mitigation
Digital Transformation

CDW SWOT Analysis

Strengths

Extensive product catalog and partner network.

Strong focus on comprehensive IT solutions.

Caters to diverse organizational sizes and sectors.

Weaknesses

Specific pricing not transparently displayed.

Relies heavily on vendor relationships.

Potential for complex licensing agreements.

Opportunities

Growing demand for hybrid cloud & AI solutions.

Expansion into emerging technology markets.

Increased need for robust cybersecurity measures.

Threats

Intense competition from other VARs.

Rapid technological changes require constant adaptation.

Economic downturns impacting IT budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

CDW Target Audience

View Details

Geographic Insights

CDW primarily serves the North American market, with a strong presence in the US and Canada, and limited global reach.

Top Countries

United States flag

United States

85.2% market share

Canada flag

Canada

8.7% market share

United Kingdom flag

United Kingdom

2.5% market share

Germany flag

Germany

1.5% market share

Australia flag

Australia

1% market share

CDW Audience Segments

Enterprise IT Decision-Makers

30-55 years

Male • Female

North America • Europe • Asia

Government Procurement Managers

35-60 years

Male • Female

USA • Canada

Education Sector IT Leads

28-50 years

Male • Female

Global • Major Cities

Small Business Owners/IT Admins

25-45 years

Male • Female

Regional Business Hubs • Remote

Technical & Developer Buyers

22-35 years

Male • Female

Tech Hubs • Urban Areas

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor CDW

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