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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Insight
SHI International
ePlus Inc.
Top Marketing Channels
Insight
- Content Marketing
- Examples: Whitepapers, Case Studies, Blog posts
- Campaigns: Cloud Adoption Guides, Cybersecurity Best Practices, Digital Transformation Roadmaps
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Hybrid Cloud Solutions Campaign, Modern Workplace Transformation, Security Awareness Campaign
- Event Marketing
- Examples: Industry Conferences, Webinars, Tech Summits
- Campaigns: Insight Intelligent Technology Solutions Summit, Future of Work Webinar Series, Cybersecurity Threat Briefing
Top Sales Channels
- Direct Sales Team
- Account Managers, Inside Sales Representatives, Solution Architects
- Strategic Account Growth Initiative, New Client Acquisition Program, SMB Solutions Outreach
- E-commerce Platform
- Online store, Product configurator, Customer portal
- Exclusive Online Discounts, Business Software Bundles, Hardware Refresh Promotions
- Partner Ecosystem
- Microsoft, Dell, Cisco
- Co-selling with Microsoft Azure, Dell Technologies Joint Solutions, Cisco Networking Sales Incentive
CDW SWOT Analysis
Strengths
Strong focus on IT Solutions and Cloud Services
Broad product portfolio
Established vendor partnerships.
Weaknesses
May have less personalized service for smaller clients
Dependence on key vendor relationships for competitive pricing
Potential for complex internal processes due to scale.
Opportunities
Growing demand for cloud migrations and managed services
Expansion into new vertical markets
Leveraging AI and automation in IT solutions.
Threats
Intense competition from other large VARs
Rapid technological changes requiring constant upskilling
Economic downturns affecting IT spending.
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