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CDW is a provider of technology solutions and services, offering a comprehensive portfolio that includes hardware, software, IT solutions, and cloud management platforms. They focus on simplifying cloud management, improving security, heightening visibility, and maximizing ROI for their clients. They serve a wide range of industries, including retail, finance, and healthcare. CDW aims to provide end-to-end support, from initial consultation to ongoing maintenance, helping businesses of all sizes overcome resource limitations and achieve their technology goals through tailored IT support.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
SHI International Corp.
Insight Enterprises
Top Marketing Channels
SHI International Corp.
- Content Marketing
- Examples: Blog posts, Industry events, Product demos
- Campaigns: SHI Insights Blog, SHI Executive Summit, SHI Tech Spotlight
- Digital Marketing
- Examples: LinkedIn, Webinars, Case studies
- Campaigns: LinkedIn targeted ads, Industry-specific webinars, Customer success stories
- Partner Marketing
- Examples: Partner portals, Joint webinars, Co-branded content
- Campaigns: Cisco partnership campaign, Dell Technologies solutions, HP Inc. promotions
Top Sales Channels
- Direct Sales
- Direct sales team, Government contracts, Volume purchasing agreements
- Dedicated account management program, Volume licensing discounts, Government contract sales
- E-commerce
- E-commerce platform, Online support center, Knowledge base
- Online product catalog, Self-service portals, Customer support ticketing system
- Event Sales
- Technology conferences, Industry trade shows, Business networking events
- Tradeshow lead generation, Industry conference sponsorship, Networking events
CDW SWOT Analysis
Strengths
Strong customer relationships
Wide range of IT solutions
Extensive partner network
Weaknesses
Complex organizational structure
Limited brand awareness in certain segments
Dependence on vendor partnerships
Opportunities
Expand cloud services offerings
Leverage AI for IT solutions
Grow managed services for SMBs
Threats
Intense market competition
Economic downturn impacting IT budgets
Rapid technological changes
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