AltiSales : Market and Competitor Analysis

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AltiSales is a sales development outsourcing and consulting firm that helps B2B businesses build and scale their outbound sales processes. They offer a range of services, including SDR outsourcing, consulting, training, and fractional leadership. They aim to deliver the equivalent of three years of SDR team progress in just six months.

Company : AltiSales

Industry : Sales DevelopmentB2B Sales OutsourcingSales Consulting

Major Markets

United States

Canada

United Kingdom

Key Competitors

SalesLoft

Outreach.io

Gong

AltiSales Key Value propositions

SDR Outsourcing

Sales Consulting

Sales Training

Fractional Leadership

AltiSales Latest news

15 Sales Development Metrics That Actually Matter for SDRs

Tito Bohrt - Sales Mad Scientist - AltiSales | LinkedIn

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. Explore More. View Tito ' ...

How To Sell To Large Companies and Win Big Deals

May 20, 2024 ... Longer sales cycles; Personalized sales resources; Contract negotiation; Access to capital and finances. Small Companies: Single point of ...

Max J. Kouris - AltiSales | LinkedIn

The Dock at Bayview. I was named Head Bartender for being the top grossing Bartender in sales each month. Recommendations received.

AltiSales SWOT Analysis

Strengths

Experienced SDR teamGlobal presence with remote flexibilityData-driven approach to sales development

Weaknesses

Reliance on outbound sales may not suit all businessesPricing may be a barrier for smaller companiesCompetition from established players

Opportunities

Expand service offerings to include inbound sales developmentDevelop strategic partnerships with CRM and sales automation platformsTarget niche industries with specialized sales processes

Threats

Economic downturn impacting B2B spendingIncreased competition from freelance SDR platformsEvolving buyer behavior requiring agile sales strategies

Top Marketing Strategies for AltiSales

Personalized User Onboarding

This strategy helps B2B companies establish a strong first impression by providing a tailored onboarding experience. This will improve user engagement and lead to a higher conversion rate of free trials to paying customers.

Incentivized Onboarding Enhancement

This strategy motivates users to complete the onboarding process and fully engage with the platform by offering incentives. This will improve user engagement and encourage them to utilize all features of the product.

Content-Specific Call-to-Action Optimization

This strategy helps B2B companies drive targeted conversions by optimizing their call-to-actions based on the specific content being consumed. This will lead to a higher conversion rate and a better ROI on marketing efforts.

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AltiSales User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

VP of Sales

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Achieve consistent month-over-month revenue growth of 10% by optimizing the sales funnel and improving lead conversion rates
Implement a data-driven sales approach by leveraging sales intelligence tools and analytics to track key performance indicators (KPIs) and make informed decisions
Build a high-performing sales team by providing ongoing training, mentorship, and professional development opportunities to enhance their skills and knowledge.

Frustrations

Struggling to scale the sales team effectively to keep up with the company's rapid growth, leading to missed opportunities and missed targets
Facing challenges in maintaining a consistent lead flow and pipeline, resulting in fluctuating sales performance and unpredictable revenue streams
Dealing with low lead conversion rates due to ineffective outreach strategies and difficulties in identifying high-potential prospects.

Name:

Sarah Lee

Age :

35

Gender :

Female

Occupation :

Sales Director

Industry :

Information Technology & Services

Education :

Bachelor of Science, Business Administration

Preferred platforms

GOALS

Improve the sales team's productivity and efficiency by implementing sales automation tools and streamlining workflows to reduce manual tasks and increase output
Shorten the sales cycle by optimizing each stage of the buyer journey and providing sales representatives with the resources and support they need to close deals faster
Enhance sales forecasting accuracy by leveraging data analytics and predictive modeling to anticipate market trends and adjust sales strategies accordingly.

Frustrations

Experiencing high employee turnover rates within the sales team, leading to increased recruitment and training costs and disruptions in sales momentum
Encountering difficulties in accurately measuring the effectiveness of sales campaigns and initiatives, making it challenging to identify areas for improvement and optimize resource allocation
Facing resistance from some team members to adopt new technologies and methodologies, hindering the implementation of innovative sales strategies and limiting overall growth potential.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Sales Manager

Industry :

Financial Services

Education :

Bachelor of Arts, Communications

Preferred platforms

GOALS

Build a strong and predictable sales pipeline by implementing a robust lead generation strategy that combines inbound and outbound tactics to ensure a consistent flow of qualified prospects
Increase the average deal size by identifying upselling and cross-selling opportunities within the existing customer base and developing targeted sales pitches to maximize revenue per client
Foster a culture of accountability and high performance within the sales team by setting clear expectations, providing regular feedback, and recognizing and rewarding top performers to drive motivation and results.

Frustrations

Dealing with a lack of qualified leads due to ineffective targeting and lead qualification processes, resulting in wasted time and resources pursuing low-potential prospects
Facing challenges in closing deals efficiently due to lengthy sales cycles, complex decision-making processes, and strong competition in the market
Struggling to motivate and retain top-performing sales representatives due to limited career growth opportunities, inadequate compensation and benefits packages, and a lack of recognition for their contributions.

AltiSales Geographic and Demographic Insights

Geographic Insights: AltiSales' primary market is the US, followed by Canada, UK, Australia, and Germany. This suggests a focus on English-speaking markets and developed economies with a strong B2B sector.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: AltiSales target audience is primarily males aged between 35-44, reflecting decision-making roles in sales and marketing in B2B companies.

Age Distribution

Gender Distribution

AltiSales Socio-economic Profile

Household and Income Insights: AltiSales' target audience typically falls within the 'Medium' to 'High' income brackets, indicating disposable income for premium sales solutions.

Educational and Employment Insights: AltiSales primarily targets users in full-time employment, particularly business owners or those in senior management roles with university-level education.

Households Size

Income Distribution

Education Level

Employment Status

AltiSales Behavioral Insights

Interest-Based Insights: Target audience shows interest in Business Growth, Sales Strategies, Technology, Marketing Automation, Leadership, SaaS and Venture Capital.

Technology and Social Media Usage: Users prefer desktop devices, reflecting a business environment. They primarily use LinkedIn, indicating a focus on professional networking.

Interests

Business GrowthSales StrategiesTechnologyMarketing AutomationLeadershipSaaSVenture Capital

Device Breakdown

Social Media Usage

AltiSales Top Competitors

Competitor	Estimated market share	Top domains
SalesLoft	35.2%	Sales Engagement, Sales Automation, Sales Intelligence
Outreach.io	30.5%	Sales Engagement, Sales Automation, Sales Intelligence
Gong	15.3%	Conversation Intelligence, Sales Coaching, Revenue Intelligence

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