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American Civil Liberties Union
The American Civil Liberties Union (ACLU) is a non-profit organization dedicated to defending and preserving the individual rights and liberties guaranteed by the U.S. Constitution. They achieve this through litigation, advocacy, and public education campaigns aimed at promoting a more just and equitable society.
Company : American Civil Liberties Union
Industry : Non-profitCivil Rights AdvocacyLegal Advocacy
American Civil Liberties Union Key Value propositions
American Civil Liberties Union Latest news
American Civil Liberties Union: Home
The ACLU dares to create a more perfect union — beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution ...
ACLU News & Commentary
The ACLU demands counsel at first appearance in a new lawsuit. A report, based on hundreds of bail hearings in Travis County, Texas, highlights why legal ...
Press Releases | American Civil Liberties Union
The ruling is here: https://www.aclu.org/cases/iowa-migrant-mov…r-justice-v ... A demonstrator holds up a pole with an American flag on top and another flag ...
Know Your Rights | American Civil Liberties Union
NewsTake actionShop. Give. Donate · Give monthly ... Learn about your rights when encountering law enforcement at the airport. Search ACLU.org. Search ACLU.org ...
American Civil Liberties Union SWOT Analysis
Strengths
Strong brand recognition and reputation.Extensive legal expertise and experience.Broad network of supporters and chapters across the US.
Weaknesses
Reliance on donations for funding.Subject to criticism and opposition from groups with differing viewpoints.Can be perceived as politically partisan.
Opportunities
Leverage digital platforms to reach and engage a wider audience.Partner with other organizations to amplify impact on specific issues.Expand educational programs to promote understanding of civil liberties.
Threats
Changes in political climate and government policies.Decreased funding due to economic downturn or shifting philanthropic priorities.Negative public perception or attacks on the organization's legitimacy.
Top Marketing Strategies for American Civil Liberties Union
Content Marketing and Storytelling
Create compelling and impactful content, including videos, blog posts, and infographics, that highlight real-life stories of individuals whose rights have been protected by the ACLU. This will resonate with the target audience, build emotional connections, and inspire action.
American Civil Liberties Union User Persona
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American Civil Liberties Union Geographic and Demographic Insights
Geographic Insights: The ACLU's primary market is the United States, reflecting its focus on US civil liberties. However, its work garners international interest, with Canada, the UK, Australia, and Germany showing notable engagement.
Top Countries
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: The ACLU's target audience skews slightly towards women and younger generations, indicating higher engagement with social justice issues among these demographics.
Age Distribution
Gender Distribution
American Civil Liberties Union Socio-economic Profile
Household and Income Insights: The ACLU appeals to a range of household sizes and income levels, suggesting its message resonates across socioeconomic strata.
Educational and Employment Insights: The ACLU's audience is largely employed full-time or are students, and highly educated, showing a propensity for civic engagement.
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Income Distribution
Education Level
Employment Status
American Civil Liberties Union Behavioral Insights
Interest-Based Insights: The ACLU's audience is passionate about human rights, social justice, politics, and activism, actively seeking information and engagement with these topics.
Technology and Social Media Usage: The ACLU's audience is digitally savvy, actively using social media platforms like Twitter, Instagram, and YouTube. They primarily use desktops and mobile devices to access information.
Interests
Device Breakdown
Social Media Usage
American Civil Liberties Union Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Southern Poverty Law Center | 20% | Civil Rights Law, Poverty Law, Social Justice |
| The Innocence Project | 15% | Wrongful Convictions, Criminal Justice Reform, DNA Evidence |
| Electronic Frontier Foundation | 10% | Digital Rights, Privacy, Free Speech |
