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Air + Speed Target Audience
The target audience for Air + Speed includes surfers, coastal lifestyle enthusiasts, and individuals seeking stylish and comfortable clothing that reflects a blend of New England and California aesthetics. This encompasses men, women and kids (as they sell kids clothing), who appreciate quality designs and are drawn to a sun-washed, salty, and effortlessly stylish look. The target audience is likely active on social media and interested in surf culture. The audience also appreciates convenience, as evidenced by the option for online shopping and the availability of various payment methods like American Express, Diners Club, Discover, Mastercard, PayPal, and Visa. Given the physical store location in Montauk, NY, a portion of their target audience is likely local to the area or frequent visitors.
User Segments
Air + Speed Geographic Distribution
The primary market is the United States, especially around coastal areas. Other significant markets include Australia, Canada, the UK, and Brazil, reflecting the global appeal of surf and coastal lifestyles.
Top Countries
United States
Australia
Canada
United Kingdom
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people with medium to high income levels, suggesting they have disposable income for lifestyle and recreational purchases.
Employment Status
Income Distribution
Education Level
Air + Speed Behavior Analysis
Behavior Profile
Device Breakdown
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