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Air + Speed is a retail business specializing in surf-inspired clothing and accessories, as well as surfboards and wetsuits. They offer a curated selection of men's, women's, and kids' clothing, blending classic coastal New England style with California cool. Designed by the Foley family, the brand emphasizes quality designs, soft fabrics, and great colors. In addition to their online store, they operate a physical surf shop located in Montauk, NY. They also carry items from like-minded lifestyle brands, offering a range of products catering to the surf and coastal lifestyle community.
Major Markets
United States
Australia
CanadaKey Competitors
Select a competitor
Billabong
Quiksilver
Top Marketing Channels
Billabong
- Social Media Marketing
- Examples: Instagram Product Teasers, Facebook Ad Campaigns, Email Marketing for New Arrivals
- Campaigns: Summer Collection Launch, Back to School Promotion, Holiday Gift Guide
- Event Sponsorships
- Examples: Surfing Events, Skateboarding Competitions, Music Festivals
- Campaigns: Billabong Pipeline Masters Sponsorship, WSL Event Partnerships, Athlete Endorsements
- Promotional Offers
- Examples: Website Banners, Email Promotions, Social Media Ads
- Campaigns: Free Shipping Over $75, Discount Codes for New Subscribers, Bundle Deals on Apparel
Top Sales Channels
- E-commerce & Retail Stores
- Billabong Website, Retail Stores, Outlet Locations
- End of Season Sale, Flash Sales on Specific Items, Loyalty Program Discounts
- Wholesale & Partnerships
- Surf Shops, Department Stores, Pop-up Locations
- Partnership with Surf Shops, Collaborations with Department Stores, Pop-up Shops in Tourist Destinations
- Online Marketplaces
- Amazon Marketplace, Third-Party Retailers, Online Marketplaces
- Amazon Prime Eligible Products, Exclusive Deals on Amazon, Sponsored Product Ads
Air + Speed SWOT Analysis
Strengths
Strong brand recognition
Wide product range
Extensive distribution network
Weaknesses
Inconsistent product quality
Over-reliance on wholesale
Slow adaptation to new trends
Opportunities
Expand into sustainable materials
Increase influencer collaborations
Develop more exclusive collections
Threats
Changing fashion trends
Economic downturns
Increased competition from other surf brands
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