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Key Competitors
AMA Chicago is positioned as the premier hub for marketing professionals in Chicagoland, fostering career advancement, networking, professional development, and industry recognition across all career stages.
Customer sentiment appears positive, as the organization successfully caters to diverse needs from career advancement to professional development, indicated by its detailed persona segmentation and comprehensive offerings.
AMA Chicago's core value proposition revolves around connecting marketing professionals for networking, professional development, and career advancement within the Chicagoland area. It also provides opportunities for industry recognition, fostering a strong community for marketers at all career stages.
Strong community and network in Chicagoland.
Diverse offerings for career stages.
Long-standing reputation (75 years).
Specific membership pricing not transparent.
Potential over-reliance on local focus.
Limited global reach.
Expand virtual event offerings.
Increase corporate partnerships.
Develop new certification programs.
Competition from other local associations.
Rapid changes in marketing landscape.
Economic downturns impacting memberships.
Primarily serves the Chicagoland area in the US, with negligible international reach. Focus is hyper-local within marketing.
United States
99.8% market share
Canada
0.1% market share
United Kingdom
0% market share
Australia
0% market share
Germany
0% market share
18-24 years
Male • Female
Chicagoland Area
25-35 years
Male • Female
Chicagoland Area
36-65 years
Male • Female
Chicagoland Area
25-65 years
Male • Female
Chicagoland Area
28-65 years
Male • Female
Chicagoland Area
Data shown in percentage (%) of usage across platforms
Create a platform (forum, Slack group, etc.) where AMA Chicago members can connect, share insights, and ask questions. This fosters a sense of belonging and provides valuable networking opportunities, driving engagement and retention.
Learn moreSegment the AMA Chicago email list based on member interests and professional roles (e.g., students, recruiters, lifelong learners). Deliver targeted content, event invitations, and job postings to each segment, increasing relevance and engagement.
Learn moreEncourage AMA Chicago members to share their marketing success stories, insights, and event experiences through blog posts, testimonials, and social media content. This provides authentic social proof and enhances the organization's credibility.
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