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The American Marketing Association (AMA) Chicago Chapter is a professional marketing organization providing opportunities for Chicago marketers to expand their knowledge, improve their skills, and grow their careers. As the largest chapter in North America, AMA Chicago connects a wide network of marketers with various resources including cutting-edge programming, networking events, career advancement opportunities, and thought leadership content. The organization delivers over 50 multi-faceted programs annually, ranging from intimate roundtables to full-day conferences and online webinars. AMA Chicago also provides access to Special Interest Groups (SIGs) focused on specific marketing areas and a Career Center with job postings and career insights. The organization is committed to DEI, aiming to foster innovation and fuel success for the marketing profession.

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American Marketing Association

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Top Marketing Channels

American Marketing Association

  • Content Marketing
  • Examples: Blog posts, infographics, case studies; Engaging posts, ads, contests; Newsletters, promotional emails, automated sequences
  • Campaigns: Content Marketing Campaigns, Social Media Engagement, Email Marketing Campaigns
  • Events & Conferences
  • Examples: Marketing Conference, Leadership Summit, Digital Marketing Workshop
  • Campaigns: AMA Conferences, AMA Workshops, AMA Webcasts
  • Social Media Marketing
  • Examples: AMA LinkedIn Group, AMA Twitter Feed, AMA Facebook Page
  • Campaigns: LinkedIn Engagement, Twitter Chats, Facebook Groups

Top Sales Channels

  • Membership Sales
  • Join AMA, Sponsor AMA Events, Purchase Conference Tickets
  • Membership Drives, Sponsorship Packages, Event Ticketing
  • Career Services
  • Post a Job, Search Resumes, Career Advice Webinars
  • Career Center, Job Postings, Resume Database Access
  • Publications
  • AMA Journal of Marketing, Marketing Research, Industry Reports
  • Books and Publications, Whitepapers, Research Reports

American Marketing Association Chicago Chapter SWOT Analysis

Strengths

Strong brand recognition

Extensive network

Diverse resources

Weaknesses

Bureaucracy

Slow to adapt

High membership cost

Opportunities

Expand global reach

Develop specialized certifications

Enhance online learning platform

Threats

Competition from other associations

Economic downturn

Changing marketing trends

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