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PRSA Chicago
Ad Club Chicago
Top Marketing Channels
PRSA Chicago
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: Membership Drive, Event Promotion, Thought Leadership Series
- Email Marketing
- Examples: Newsletters, Event Announcements, Member Spotlights
- Campaigns: New Member Welcome Series, Annual Conference Promotion, Professional Development Updates
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: PR Best Practices Series, Member Success Stories, Industry Trends Report
Top Sales Channels
- Direct Sales (Membership)
- Online membership portal, Membership applications, Renewal reminders
- Early Bird Membership Discount, Refer-a-Friend Program, Group Membership Offer
- Event Ticket Sales
- Online registration forms, Eventbrite, On-site registration
- Annual Conference Ticket Sales, Workshop Series Enrollment, Networking Mixer Tickets
- Sponsorship Sales
- Sponsorship packages, Direct outreach to corporations, Partnership proposals
- Annual Sponsor Program, Event Specific Sponsorships, Education Program Support
American Marketing Association Chicago Chapter SWOT Analysis
Strengths
Strong focus on public relations
Established network within PR community
Specialized professional development for PR professionals
Weaknesses
Potentially limited appeal beyond PR professionals
Smaller overall marketing community reach compared to broader marketing associations
May not cater to all marketing disciplines
Opportunities
Cross-collaboration with other professional organizations
Expanding virtual event offerings
Developing new PR-focused certifications
Threats
Competition from other communication and marketing associations
Rapid changes in the PR landscape
Economic downturns impacting corporate sponsorships
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