Top Marketing Strategies for Air & Speed

Air & Speed User Persona

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Find stylish and comfortable clothing that aligns with her active lifestyle and love for the ocean
• Discover sustainable and ethically produced fashion brands that resonate with her values
• Stay up-to-date on the latest fashion trends and find inspiration for new outfits that reflect her personal style

Frustrations

• Struggling to find clothing that is both fashionable and functional for her everyday activities
• Feeling overwhelmed by the number of fast fashion brands and their negative environmental impact
• Wasting time browsing through countless websites and stores to find unique and high-quality pieces

Name:

Jake Miller

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Purchase high-quality, durable clothing that can withstand his active lifestyle, particularly surfing and outdoor adventures
• Support brands that promote sustainability and environmental consciousness
• Find comfortable and stylish everyday apparel that reflects his relaxed and casual personal style

Frustrations

• Experiencing difficulty finding clothing that balances both style and functionality for his active hobbies
• Feeling frustrated with the environmental impact of fast fashion and the prevalence of low-quality garments
• Disliking the time-consuming process of shopping for new clothes and wanting a more curated and personalized experience

Name:

Sophia Chen

Age :

24

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Discover unique and stylish clothing and accessories that reflect her creative personality and love for the coast
• Seek out brands with a strong visual identity and aesthetic that aligns with her own
• Find inspiration for new outfit ideas and ways to express her personal style through fashion

Frustrations

• Feeling underwhelmed by the generic clothing options offered by mainstream brands
• Finding it challenging to discover new and emerging brands that align with her specific style preferences
• Wanting to support ethical and sustainable fashion brands but struggling to find affordable options

Air & Speed Geographic and Demographic Insights

Geographic Insights: Air & Speed sees most of its customers based in the United States, followed by Australia and Canada. The United Kingdom and Japan represent emerging markets.

Demographic Insights: Air & Speed's target audience is predominantly female, aged 25-34, reflecting a preference for stylish and comfortable apparel aligned with a coastal lifestyle.

Air & Speed Socio-economic Profile

Household and Income Insights: Air & Speed's customer base typically falls within the 'Medium' income bracket, often living in households of 2-4 people, suggesting a target market of young professionals and families.

Educational and Employment Insights: The majority of Air & Speed's customer base are employed full-time and possess a university or college degree, indicating a target demographic of educated professionals.

Air & Speed Behavioral Insights

Interest-Based Insights: Customers are drawn to a blend of surf culture, outdoor activities, travel, and fashion, with a growing interest in sustainability.

Technology and Social Media Usage: Primarily active on visual platforms like Instagram and Youtube, they mostly access content via iOS devices, indicating a tech-savvy user base.

Air & Speed Top Competitors