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Industry Landscape
Total Assets Under Management (AUM)
in
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( CAGR)
Total Addressable Market
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI Personalization
AI-driven personalization enhances the online shopping experience by recommending products tailored to individual customer preferences and surfing habits.
Sustainable Materials
Sustainable material innovation leads to eco-friendly surf apparel and equipment, reducing environmental impact and attracting environmentally conscious consumers.
AR/VR Experiences
AR/VR technologies offer immersive virtual experiences of surf spots and product try-ons, improving customer engagement and purchase confidence.
Impactful Policy Frameworks
California SB 62 (Garment Worker Protection Act, 2021)
This act eliminates the piece-rate compensation system for garment workers in California and expands liability for wage violations to brands contracting with manufacturers, ensuring fair wages and working conditions.
Compliance with California's SB 62 (Garment Worker Protection Act) ensures fair labor practices, potentially increasing production costs but enhancing brand reputation.
FTC Green Guides (Updated periodically)
The Green Guides provide guidance on making environmental marketing claims, advising businesses on how to avoid misleading consumers about the environmental benefits of their products or services.
Adhering to the FTC's updated Green Guides helps Air + Speed avoid deceptive environmental marketing claims, reinforcing consumer trust and brand integrity.
California Consumer Privacy Act (CCPA, 2018)
The CCPA grants California consumers broad rights over their personal data, including the right to know, the right to delete, and the right to opt-out of the sale of their personal information, imposing significant compliance obligations on businesses.
Complying with the California Consumer Privacy Act (CCPA) protects customer data and enhances trust but requires investments in data security and privacy infrastructure.
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