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Afam Concept Inc. Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Age: 35
Gender: Female
Occupation: Healthcare Administrator
Education: Associate Degree
Age: 40
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree
Maya, The Textured Hair Explorer
Age: 28
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Industry: Retail
Channels: InstagramYouTubeTikTok
Goals
- To discover new hair care routines and products that enhance her natural textured hair
- To achieve healthy, moisturized, and manageable hair with minimal frizz and breakage
- To find effective solutions for common hair challenges, making her hair care routine simpler and more rewarding.
Pain Points
- Struggling to find products that genuinely work for her specific hair type and concerns
- Dealing with inconsistent results from different hair products, leading to product overload and wasted money
- Limited time to experiment with new hair routines, needing efficient and reliable solutions.
Afam Concept Inc. Geographic Distribution
The primary market is the US, followed by the UK and Canada, indicating strong presence in Western markets, with emerging interest in African regions.
Top Countries
United States
65%
United Kingdom
10%
Canada
7%
Nigeria
5%
South Africa
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mid-income households of 3-4 members are common, reflecting families and individuals investing in quality hair care products.
Employment Status
Income Distribution
Education Level
Afam Concept Inc. Behavior Analysis
Behavior Profile
Textured Hair Solutions
Seeking Specialized Products
Addressing Hair Concerns
Brand Loyalty
Proactive Hair Health
Online Shopping
Social Media Engagement
Instagram Usage
YouTube Content
TikTok Engagement
Beauty Interest
Health and Wellness
Parenting Decisions
DIY Hair Care
Seeking Convenience
Product Reviews
Community Engagement
Mobile Device Usage
Subscription Model Interest
Value for Money
Device Breakdown
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