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Afam Concept targets individuals with curly, wavy, or coarse hair of all ethnicities. They cater to a diverse customer base seeking natural hair care solutions, including products for babies. The brand likely resonates with those who prioritize natural ingredients and are interested in supporting Black-owned businesses.
The United States and Canada represent significant markets due to their large multicultural populations and awareness of natural hair care. Western Europe also presents opportunities.
United States
Canada
United Kingdom
France
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience predominantly falls within the middle-income bracket and often belongs to households of 2-4 individuals.
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