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AFAM Concept Inc. Target Audience
The target audience includes individuals with multi-cultural hair types (curly, wavy, and coarse), a new generation of consumers of all ethnicities, and babies. This encompasses a broad demographic, addressing various hair concerns and ages. The inclusion of brands like 'Olive Babies' indicates a specific focus on baby care within this larger audience. Salons and distributors are also a key part of the target audience as the products have become staples to them.
User Segments
Age: 28
Gender: Female
Occupation: Hairstylist Assistant
Education: Associate Degree, Cosmetology
Age: 32
Gender: Female
Occupation: Retail Associate
Education: High School
Age: 25
Gender: Female
Occupation: Customer Service Representative
Education: Associate Degree, Business Administration
Jada Williams
Goals
- Find affordable hair care products that cater specifically to my curly hair needs and help maintain its health and shine
- Develop a simplified and time-efficient hair care routine that fits into my daily life without compromising results
- Enhance my knowledge and skills in styling and managing my curly hair through reliable and accessible online resources
Pain Points
- Products marketed for my hair type are often too expensive
- Finding time for extensive hair care routines amidst a busy work schedule is difficult
- Online tutorials often skip over key steps or assume a certain level of existing knowledge
AFAM Concept Inc. Geographic Distribution
The primary market is the United States, followed by Canada, reflecting a North American focus. The UK, Nigeria, and Brazil represent secondary international markets.
Top Countries
United States
Canada
United Kingdom
Nigeria
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households with 3-4 members and have a medium income level, indicating a focus on families and middle-class consumers.
Employment Status
Income Distribution
Education Level
AFAM Concept Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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