AFAM Concept Inc. Competitor Insights

AFAM Concept Inc. is a hair and skin care product manufacturer with a focus on multi-cultural hair. They develop and manufacture hair care brands from their R&D lab and manufacturing plant in Chicago, IL. Their initial success stemmed from the Hawaiian Silky Miracle Worker 14-in-1 leave-in conditioner, which addressed the problems of dryness, breakage, and frizz associated with coarse and curly hair. Over the years, they have expanded their brand portfolio to include Hawaiian Silky brand extensions, Vitale, Wonder Gro, Original Hair Energizer, OSSAT, Leisure Curl, Elentee Soy, and Olive Babies. They bridge the gap between the ethnic hair market and the general beauty aisle and continue to develop innovative products for a new generation of consumers of all ethnicities.