Find stats on top websites
Business and Product Insights
Key product features include solutions for common hair problems like dryness, breakage, and frizz, particularly for coarse and curly hair. The product line encompasses a wide range of solutions including anti-frizz, protective styling, cleansing, moisture, edge styling, damaged hair repair, hair growth, heat protection, and itchy scalp solutions. The Elentee Soy line highlights the use of soy-based ingredients. The 'Miracle Worker' product suggests multi-functional benefits. Baby-specific products emphasize gentle care for babies of all ethnicities.
Product Portfolio
OSSAT Naturals Moisture Mist
Wonder Gro Argan Oil Styling Gel
Elentee Soy Loc Maintenance Bundle
AFAM Concept Inc. Key Value Propositions
AFAM Concept Inc. offers specialized hair and skin care solutions for multi-cultural hair types, focusing on addressing specific needs with innovative product development. The brand bridges the gap between ethnic and general beauty aisles, providing effective solutions for a diverse customer base.
AFAM Concept Inc. Brand Positioning
AFAM Concept Inc. positions itself as a provider of multi-cultural hair and skin care solutions, bridging the gap between ethnic and general beauty. Their focus lies in addressing specific needs like dryness, breakage, and frizz with innovative products for a diverse customer base, including babies.
Top Competitors
Mielle Organics
CURLS
SheaMoisture
Customer Sentiments
Customer sentiment is likely positive due to the brand's focus on multi-cultural hair needs and addressing specific concerns like dryness and frizz. The inclusion of baby care products further enhances positive sentiment by catering to a broader range of consumers.
Actionable Insights
Leverage social media platforms like Instagram, YouTube, and TikTok to engage with the target audience through tutorials, influencer collaborations, and user-generated content showcasing the effectiveness of AFAM Concept Inc.'s products.
Products and Features
Key product features include solutions for common hair problems like dryness, breakage, and frizz, particularly for coarse and curly hair. The product line encompasses a wide range of solutions including anti-frizz, protective styling, cleansing, moisture, edge styling, damaged hair repair, hair growth, heat protection, and itchy scalp solutions. The Elentee Soy line highlights the use of soy-based ingredients. The 'Miracle Worker' product suggests multi-functional benefits. Baby-specific products emphasize gentle care for babies of all ethnicities.
OSSAT Naturals Moisture Mist - Product Description
OSSAT Naturals Moisture Mist is a conditioning spray designed to revitalize dry hair and skin. It aims to combat dryness and provide essential moisture. This versatile product can be used on both hair and skin, making it a convenient option for those seeking hydration for multiple purposes. The mist format allows for easy application and even distribution.
Pros
- The moisture mist effectively revitalizes dry hair and skin
- Its versatile nature allows for use on both hair and skin
- The mist format ensures easy and even application.
Cons
- The product description does not specify the ingredients, which may be a concern for consumers with allergies or sensitivities
- It is only available online, limiting accessibility for those who prefer to purchase in-store
- The size of the bottle is not mentioned, making it difficult to assess the value for money.
Alternatives
- Other moisture mists available on the market offer similar hydration benefits, such as those from Shea Moisture or Carol's Daughter
- These brands are widely available in drugstores and may be more accessible to some customers
- Some consumers may prefer mists with added ingredients like essential oils for fragrance or specific hair care needs.
Company Updates
Latest Events at AFAM Concept Inc.
Hawaiian Silky: Shop Hair Products Online | AFAM
Introducing a multi-benefits Shampoo and Conditioner, these new items deliver instant, transformative results. ... Afam Concept Inc. 7401 S. Pulaski Rd. Chicago, ...
View sourceStore Policy | New Life Sanitizer
... news from AFAM Concept Inc. Personally identifiable information may include, but is not limited to, your name, address, email address (“Personal Information”).
View sourceAFAM Concept: Natural Hair & Skin Care Products for Curly Hair
AFAM Concept, Inc. bridges the gap between the ethnic hair market and the general beauty aisle. Buy unique and well-known brands for your needs online!
View sourceAmerican Staffing Association
American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry.
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
