Top Marketing Strategies for Afam Concept Inc.

Afam Concept Inc. User Persona

Name:

Aisha Johnson

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Achieve healthy, defined curls and reduce frizz for a polished look for work events and social gatherings
• Discover and incorporate new natural hair care products and routines into her regimen for optimal hair health
• Find a trustworthy brand that aligns with her values of inclusivity and sustainability for long-term use

Frustrations

• Dealing with dryness and breakage due to frequent styling and environmental factors
• Finding it time-consuming to research and compare different natural hair care products and ingredients
• Feeling overwhelmed by the vast amount of conflicting information about curly hair care online

Name:

Marcus Thompson

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Maintain a simple yet effective hair care routine for his curly hair without spending too much time on it
• Find products that are specifically designed for his hair type and texture, addressing concerns like dryness and scalp health
• Support Black-owned businesses and brands that prioritize natural ingredients and sustainability

Frustrations

• Experiencing product buildup and scalp irritation from using hair products not specifically formulated for his hair type
• Struggling to find reliable information and reviews for men's curly hair care products
• Lack of representation of men with curly hair in mainstream media and advertising

Name:

Olivia Davis

Age :

23

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Embrace and enhance her natural curl pattern while experimenting with different hairstyles and trends
• Find affordable hair care products that fit within her student budget without compromising quality
• Connect with a community of individuals with similar hair types for advice, tips, and inspiration

Frustrations

• Dealing with insecurities and societal pressures related to her natural hair texture
• Feeling bombarded with unrealistic beauty standards and filtered images on social media
• Lacking the financial resources to invest in expensive hair care products and treatments

Afam Concept Inc. Geographic and Demographic Insights

Geographic Insights: The United States and Canada represent significant markets due to their large multicultural populations and awareness of natural hair care. Western Europe also presents opportunities.

Demographic Insights: Women aged 25-34 constitute the largest target group. While focusing on women, men represent a growing segment in the natural hair care market.

Afam Concept Inc. Socio-economic Profile

Household and Income Insights: The target audience predominantly falls within the middle-income bracket and often belongs to households of 2-4 individuals.

Educational and Employment Insights: Majority target users are employed full-time or are business owners with at least a University or College level education.

Afam Concept Inc. Behavioral Insights

Interest-Based Insights: Target users are interested in natural hair care, beauty trends, fashion, healthy living, cooking, DIY projects, and music.

Technology and Social Media Usage: Users primarily engage through YouTube, Instagram, and TikTok. They prefer mobile devices, especially Android.

Afam Concept Inc. Top Competitors