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Executive Summary
Industries
Major Markets
United States
Canada
MexicoAmerican Forest & Paper Association (AF&PA) Top Products
Brand Positioning
AF&PA positions itself as the leading advocate and resource for the U.S. pulp, paper, packaging, and wood products manufacturing industry, championing its sustainability, competitiveness, and economic impact through policy influence, data provision, and industry collaboration.
Customer Sentiments
Customer sentiment appears positive, as members seek collective advocacy, data, and shared knowledge to achieve business growth, sustainability goals, and market competitiveness, indicating a strong perceived value from AF&PA's services. This is further supported by their active participation in industry initiatives and reliance on AF&PA for crucial market insights and policy influence.
American Forest & Paper Association (AF&PA) Key Value Propositions
AF&PA's key value proposition is providing a powerful collective voice for the U.S. forest products industry, advocating for favorable policies, and offering essential industry statistics and data. It also fosters networking and collaboration, enabling members to achieve business growth, navigate complex regulations, and demonstrate sustainability commitments effectively.
American Forest & Paper Association (AF&PA) SWOT Analysis
Strengths
Strong advocacy for members in policy.
Comprehensive industry data and statistics.
Leading voice for sustainability in the industry.
Weaknesses
Membership pricing not transparently listed.
Reliance on member participation for initiatives.
Focus primarily on US market, limiting global reach.
Opportunities
Growing demand for sustainable products.
Increased focus on circular economy principles.
Technological advancements for industry efficiency.
Threats
Evolving and complex environmental regulations.
Labor shortages impacting production capacity.
Fluctuations in raw material prices and demand.
Market Growth Stage
Pace of Market Growth
American Forest & Paper Association (AF&PA) Target Audience
Geographic Insights
The primary market is the U.S. for advocacy, with minimal international presence in neighboring countries and key European markets.
Top Countries
United States
98% market share
Canada
0.5% market share
Mexico
0.5% market share
United Kingdom
0.3% market share
Germany
0.2% market share
American Forest & Paper Association (AF&PA) Audience Segments
Manufacturing Executive (Primary Member)
35-65+ years
Male • Female
United States
Associate Member - Converter/Distributor
30-65+ years
Male • Female
United States
Partner Supplier Associate Member
30-65+ years
Male • Female
United States
Federal & State Policymaker
30-65+ years
Male • Female
Washington, D.C.
General Public / Consumer
25-65+ years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor American Forest & Paper Association (AF&PA)
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