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Executive Summary
3RM is a company that initially aimed to streamline relationship management for Web3 teams using Telegram. Recognizing the limitations and inconsistencies of its original product, 3RM is transitioning to a new AI-enabled platform called 3Sum. This platform seeks to offer a more efficient and reliable solution for managing Telegram communications, integrating with Google Calendar, and automating CRM tasks. The primary goal is to provide users with tools to summarize conversations, prioritize inboxes, track follow-ups, and build relationship intelligence, thereby saving time and improving productivity. 3RM is essentially pivoting from its original product to a new AI-driven approach under the 3Sum brand, aiming to create a more robust and user-friendly relationship intelligence platform.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
3RM Top Products
Brand Positioning
3RM, transitioning to 3Sum, positions itself as an AI-powered relationship intelligence platform for Web3 teams, streamlining Telegram communications and automating CRM tasks. It aims to improve productivity and deal-making within the Web3 domain, offering a more efficient solution than its original product.
Customer Sentiments
Customer sentiment is likely mixed due to the transition from 3RM to 3Sum; users may be cautiously optimistic about the new AI-driven features but also uncertain about the impact on existing workflows, requiring clear communication about the benefits and migration process.
3RM Key Value Propositions
3Sum offers AI-powered summarization, automated prioritization, and seamless integration with tools like Telegram and Google Calendar, saving Web3 teams valuable time and improving relationship management. The platform's value lies in its ability to automate data entry, streamline communication, and enhance team productivity within the complex Web3 ecosystem.
3RM SWOT Analysis
Strengths
Strong focus on Web3 relationship management.
Innovative AI-driven features for automation.
Existing user base of 800+ Web3 teams.
Weaknesses
Transition from original product may confuse users.
Reliance on Telegram limits broader adoption.
Pricing strategy for 3Sum is not clearly defined.
Opportunities
Expanding integrations to other messaging platforms.
Leveraging AI for predictive relationship analysis.
Partnerships with leading Web3 projects.
Threats
Emergence of competing AI-driven CRM solutions.
Dependence on Telegram's API and policies.
Market volatility and regulatory uncertainty in Web3.
The company operates primarily in the Web3 industry, focusing on providing relationship management and communication tools tailored to the unique needs of Web3 organizations. It addresses the challenges of managing Telegram communications, which is a popular platform in the Web3 space, and aims to improve productivity and deal-making within this domain. The platform is designed to integrate on-chain data, suggesting a specific focus on the Web3 and blockchain ecosystem.
Market Growth Stage
Pace of Market Growth
3RM Target Audience
Geographic Insights
The primary markets are the United States and the United Kingdom, with a combined market share of 55%. Other significant markets include Canada, India, and Germany, indicating a global user base.
Top Countries
United States
30% market share
United Kingdom
25% market share
Canada
15% market share
India
10% market share
Germany
5% market share
3RM Audience Segments
The target audience for 3RM and 3Sum consists of Web3 organizations and professionals who heavily rely on Telegram for communication and collaboration. This includes teams involved in deal-making, investor relations, partnerships, and customer support. Specifically, the target audience includes Head of Growth, Head of BD, Founders, and other individuals responsible for managing external relationships. These users typically struggle with the high volume of Telegram chats and the need to keep track of important communications, follow-ups, and deal stages. The company highlights they are "Trusted by 800+ of Web3's top teams" and claims to have 1000+ web3 orgs using the platform indicating established success in the web3 space.
Web3 Growth Hacker
25-35 years
Male • Female
United States • Europe • Asia
Web3 Founder/Investor
30-45 years
Male • Female
Silicon Valley • New York • London
Web3 Community Manager
22-30 years
Male • Female
Global
Web3 Support Specialist
20-28 years
Male • Female
Global
Web3 Project Manager
24-32 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor 3RM
Personalized User Onboarding
Tailor the onboarding experience based on user roles (Head of Growth, BD, Founders) and their specific pain points within Web3 Telegram management. This ensures users quickly grasp the value of 3Sum's AI-powered summarization and prioritization features, leading to higher activation rates.
Learn moreInteractive ROI Calculator
Develop an interactive calculator that demonstrates the time and cost savings users can achieve by using 3Sum to manage their Telegram communications and Google Calendar integrations. This will help showcase the tangible benefits and justify the platform's value proposition for Web3 teams.
Learn moreProduct Benefit Reinforcement in Onboarding
During the onboarding process, repeatedly highlight how 3Sum's features directly address common Web3 communication challenges, like chat overload and deal tracking. This reinforces the platform's value and encourages users to actively engage with features like AI summarization and automated follow-ups.
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