PT. Indo Rizki Pratama : Market and Competitor Analysis

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PT. Indo Rizki Pratama (operating as 3D Media Advertising) is an advertising company based in Bekasi, Indonesia, serving the greater Jabodetabek region. They specialize in outdoor advertising solutions, including billboard rentals, banner and signage production and installation, vehicle branding, and permit and tax processing for advertising. Their services cater to businesses seeking to increase brand visibility and reach their target audience effectively.

Company : PT. Indo Rizki Pratama

Industry : AdvertisingOutdoor AdvertisingMarketing

Major Markets

Indonesia

Singapore

Malaysia

Key Competitors

Snapy

MediaMove

ShowUs

PT. Indo Rizki Pratama Key Value propositions

Outdoor Advertising

Permit Processing

Jabodetabek Expertise

End-to-End Solutions

PT. Indo Rizki Pratama Latest news

Flexible Timing – CHIPATA COLLEGE OF EDUCATION

Nov 15, 2016 ... “Those who restrain desire, do so because theirs is weak enough to be restrained.” by William Blake. https ... important thing might be working in ...

JURNAL TUGAS AKHIR JUDUL PERANCANGAN KOMUNIKASI ...

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ANALISIS DISTORSI VISUAL SEBAGAI FAKTOR PENENTU TITIK ...

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(PDF) Jasa Pengurusan Pajak Reklame Jakarta | Andhika Cahya ...

Jasa Pengurusan Pajak Reklame Jakarta www.3dmediaadv ... important aspect of ancient lives and livelihoods. ... Find new research papers in: Physics · Chemistry ...

PT. Indo Rizki Pratama SWOT Analysis

Strengths

Local expertise in JabodetabekComprehensive servicesUnderstanding of regulations

Weaknesses

Limited online presenceGeographic focusReliance on outdoor advertising

Opportunities

Expand digital marketing servicesTarget new industriesPartnerships for broader reach

Threats

Economic downturnChanges in advertising trendsIncreased competition

Top Marketing Strategies for PT. Indo Rizki Pratama

Personalized User Onboarding

This strategy provides a customized experience for new clients. It helps guide them through the services, building trust and increasing the chances of them becoming long-term customers.

Interactive ROI Calculator

This interactive tool allows potential clients to estimate the return on their investment in outdoor advertising. This helps them understand the value proposition and makes them more likely to choose 3D Media Advertising.

Leveraged Reciprocity

This strategy focuses on offering something valuable to potential clients, like free consultations or a discount on their first campaign. This builds goodwill and encourages them to return the favor by choosing 3D Media Advertising.

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PT. Indo Rizki Pratama User Persona

Name:

Budi Santoso

Age :

38

Gender :

Male

Occupation :

Marketing Manager

Industry :

FMCG

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and market penetration in the Jabodetabek region through effective outdoor advertising campaigns
Drive sales and revenue growth by attracting new customers and increasing footfall in retail stores
Enhance brand image and perception among the target audience by showcasing product benefits and brand values through visually appealing outdoor ads

Frustrations

Dealing with fragmented advertising options and navigating complex permit processes in the Jabodetabek region
Measuring the return on investment (ROI) of outdoor advertising campaigns and justifying advertising spend to senior management
Finding reliable and trustworthy outdoor advertising partners who can deliver high-quality services and meet deadlines

Name:

Rina Suharto

Age :

45

Gender :

Female

Occupation :

Restaurant Owner

Industry :

Food and Beverage

Education :

Diploma, Culinary Arts

Preferred platforms

GOALS

Drive customer traffic to her newly opened restaurant in a busy commercial area of Bekasi
Build a loyal customer base by creating a buzz and generating word-of-mouth marketing through eye-catching outdoor advertising
Increase sales and revenue to achieve profitability within the first year of operation and expand the business

Frustrations

Competing with established restaurants and businesses in the area for customer attention and market share
Managing a limited marketing budget effectively and finding cost-effective advertising solutions
Lacking the time and resources to navigate the complexities of outdoor advertising permits and regulations

Name:

Andre Wijaya

Age :

28

Gender :

Male

Occupation :

E-commerce Entrepreneur

Industry :

E-commerce

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Increase brand visibility and online traffic to his e-commerce website selling fashion accessories
Reach a wider target audience in the Jabodetabek region, particularly young adults and millennials
Build brand awareness and trust among potential customers who may not be familiar with his online store

Frustrations

Standing out from the competition in the crowded online marketplace and capturing the attention of his target audience
Managing a limited budget and finding cost-effective advertising solutions that provide a high return on investment
Measuring the effectiveness of outdoor advertising campaigns in driving online traffic and conversions

PT. Indo Rizki Pratama Geographic and Demographic Insights

Geographic Insights: The business primarily targets Indonesia, specifically the Jabodetabek region, with minimal international presence.

Top Countries

Indonesia
98%
Singapore
1%
Malaysia
0.5%
Australia
0.3%
United States
0.2%

Demographic Insights: Target audience is predominantly 25-44 years old, slightly skewed towards males, reflecting business ownership and decision-making demographics.

Age Distribution

Gender Distribution

PT. Indo Rizki Pratama Socio-economic Profile

Household and Income Insights: Target users are mainly from medium-income households with 2-4 members, aligning with the business and middle-class consumer base.

Educational and Employment Insights: The majority of users are employed full-time or are business owners, with university or college-level education, reflecting the target audience.

Households Size

Income Distribution

Education Level

Employment Status

PT. Indo Rizki Pratama Behavioral Insights

Interest-Based Insights: Users show interest in business, marketing, local happenings, and the Indonesian economy, reflecting their entrepreneurial or managerial roles.

Technology and Social Media Usage: Users prefer YouTube, Instagram, and Facebook. They primarily use Android devices, with notable desktop usage, suggesting a mix of personal and professional engagement.

Interests

Business NewsMarketing TrendsLocal EventsIndonesian EconomyReal EstateTraffic InformationTechnology

Device Breakdown

Social Media Usage

PT. Indo Rizki Pratama Top Competitors

Competitor	Estimated market share	Top domains
Snapy	35.2%	Printing Services, Signage, Marketing Materials
MediaMove	30.5%	Out-of-Home Advertising, Transit Advertising, Digital Billboards
ShowUs	25.8%	Experiential Marketing, Event Activation, Brand Promotions

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