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30 Minutes to President's Club Target Audience

The target audience for 30MPC includes sales professionals at various levels, from Sales Development Representatives (SDRs) to Account Executives (AEs), as well as sales leaders and managers. Specifically, individuals working in B2B sales, technology sales, and SaaS companies seem to be a key focus. The content caters to those looking for practical, immediately applicable tactics to improve cold calling, discovery, negotiation, and overall sales performance. The numerous testimonials from professionals at companies like LinkedIn, Gong, Docusign, and Revspring indicate a strong appeal to those working at established tech companies, as well as those in early-stage or high-growth environments.

User Segments

Age: 27

Gender: Male

Occupation: Account Executive (AE) - Mid-Market

Education: Bachelor's Degree, Business Administration

Age: 31

Gender: Female

Occupation: Sales Manager

Education: Bachelor's Degree, Marketing

Age: 25

Gender: Male

Occupation: Sales Development Representative (SDR)

Education: Bachelor's Degree, Communications

Alex Thompson

Alex Thompson

Age: 27
Gender: Male
Occupation: Account Executive (AE) - Mid-Market
Education: Bachelor's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • Consistently exceed quota targets and achieve President's Club status within the next year by implementing effective sales strategies
  • Develop a strong personal brand and network within the SaaS industry to open doors for future career opportunities
  • Become a recognized leader and mentor within the sales team, sharing knowledge and helping others improve their performance.

Pain Points

  • Struggling to consistently hit quota targets due to inconsistent lead quality
  • Feeling overwhelmed by the amount of information and varying sales advice available online
  • Difficulty in translating sales training concepts into practical, day-to-day actions.

30 Minutes to President's Club Geographic Distribution

The primary markets are the United States and Canada, accounting for a significant portion of users. The United Kingdom, Australia, and Germany also represent important markets for the business.

Top Countries

United States flag

United States

45%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

15%
Australia flag

Australia

10%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in smaller households (1-2 people) and have medium to high income levels, indicative of established professionals.

Employment Status

Income Distribution

Education Level

30 Minutes to President's Club Behavior Analysis

Behavior Profile

Sales Strategy
Professional Development
Technology Adoption
SaaS Expertise
Business Acumen
Leadership Skills
Cold Calling
Negotiation Tactics
Sales Coaching
Revenue Generation
Quota Attainment
Performance Improvement
Team Management
Digital Marketing
Social Selling

Device Breakdown

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