Find stats on top websites
Industry Landscape
The digital video marketing industry is experiencing rapid growth, driven by increasing consumption of online video content and advancements in AI. Short-form video, in particular, dominates engagement across platforms, leading to high demand for efficient, conversion-focused production. Businesses are heavily investing in video to enhance sales, build brands, and foster thought leadership.
Total Assets Under Management (AUM)
Online Video Platform Market Size in United States
~3.5 billion USD (2023)
(15.1% CAGR)
- Growing adoption of online video for marketing.
- Increased demand for personalized and interactive video content.
- Expansion of social media video platforms.
Total Addressable Market
10.4 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Video
Generative AI models are evolving to create realistic video content from text or simple prompts, revolutionizing production speed and creative possibilities.
Personalized Video at Scale
AI-driven platforms enable the automated creation of personalized video content for individual viewers, enhancing engagement and conversion rates in marketing and sales.
Interactive Video Technologies
New technologies are allowing for clickable elements, branching narratives, and quizzes within video content, turning passive viewing into active participation.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) 2023
The CCPA, significantly expanded by CPRA in 2023, grants California consumers extensive rights regarding their personal information, including the right to know, delete, and opt-out of the sale or sharing of their data.
This impacts businesses handling personal data collected through video analytics or personalized video campaigns, requiring robust data privacy practices and transparent consent mechanisms.
Children's Online Privacy Protection Act (COPPA) Enforcement
The FTC actively enforces COPPA, which mandates parental consent for collecting personal information from children under 13 by online services and websites, including those with video content.
Companies producing video content for or targeting audiences that might include children under 13 must ensure COPPA compliance, potentially affecting content strategy and data collection practices.
Federal Trade Commission (FTC) Endorsement Guides (2023 updates)
The FTC's Endorsement Guides require clear and conspicuous disclosure of material connections between advertisers and endorsers, applicable to influencer marketing and sponsored video content.
Businesses using video for endorsements or testimonials must ensure full transparency, potentially influencing scriptwriting and disclosure requirements within their video content.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
