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Zomato Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Age: 28
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 38
Gender: Female
Occupation: Management Consultant
Education: Professional Degree
Aisha Sharma
Goals
- Efficiently manage daily tasks and family commitments
- Discover new and convenient dining options for busy evenings
- Maximize savings on frequent online food orders and grocery deliveries.
Pain Points
- Lack of time for meal preparation after long workdays
- Limited healthy and diverse food options in proximity
- Inconsistent delivery times for online orders and groceries.
Zomato Geographic Distribution
Zomato's primary market is India (90%), followed by UAE (7%). Other countries constitute a minor share, highlighting a strong India-centric focus.
Top Countries
India
United Arab Emirates
Indonesia
Philippines
Lebanon
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, reflecting families and couples. A significant majority are middle-income, with a quarter being high-income earners.
Employment Status
Income Distribution
Education Level
Zomato Behavior Analysis
Behavior Profile
Device Breakdown
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