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Swiggy
Dunzo
EazyDiner
Top Marketing Channels
Swiggy
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Swiggy Instamart campaigns, Swiggy Food Festival, #DontCookAtHome
- Influencer Marketing
- Examples: Food bloggers, Lifestyle influencers, Celebrity endorsements
- Campaigns: Foodie Challenges, Restaurant Spotlight series, Festival collaborations
- Content Marketing
- Examples: Blog posts on food trends, Recipe videos, City guides
- Campaigns: Swiggy Diaries, Food Stories, Explore Your City with Swiggy
Top Sales Channels
- In-app Promotions
- Flash sales, Combo deals, Bank offers
- Swiggy Pop, Daily Deals, Super Savings Week
- Subscription Model
- Swiggy One membership, Swiggy Super
- Free delivery with Swiggy One, Exclusive discounts for members, Priority customer support
- Partnerships
- Restaurant tie-ups, Payment gateway collaborations, Brand collaborations
- Exclusive restaurant launches, Cashback offers with banks, Co-branded promotions
Zomato SWOT Analysis
Strengths
Strong brand recognition
Extensive restaurant network
Diversified services (Instamart
Genie)
Weaknesses
High marketing spend
Dependence on delivery partners
Profitability challenges in quick commerce
Opportunities
Expansion into tier-2/3 cities
Diversification into new quick commerce categories
Enhanced loyalty programs
Threats
Intense competition from Zomato and other quick commerce players
Regulatory changes affecting gig economy
Customer churn due to delivery issues
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