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Zomato is an online food delivery and restaurant discovery platform. It connects customers with restaurants, enabling them to browse menus, place orders, book tables, and leave reviews. It operates in multiple cities across India and internationally.
Company : Zomato
Industry : Food DeliveryRestaurant DiscoveryFood Tech
Zomato Key Value propositions
Zomato Latest news
Investor Relations :: Zomato
The Investor Relations page contains information about Zomato's business for stockholders, potential investors, and financial analysts ... See the latest ESG ...
Zomato | Report #403616 - [www.zomato.com] SQLi - /php ...
The latest news, insights, stories, blogs, and more. Documentation. Explore ... So I managed to find SQLi on https://www.zomato.com/php ...
Financial Reports & Presentations :: Zomato
The Investor Relations page contains information about Zomato's business for stockholders, potential investors, and financial analysts.
Zomato: Food Delivery & Dining - Apps on Google Play
Delicious biryani or crispy dosas, pizza or burgers, Indian sweets or cakes, chai or coffee? Whatever you feel like eating, Zomato is the only app you need for ...
Zomato SWOT Analysis
Strengths
Large user base and extensive restaurant network.Strong brand recognition and reputation in the food tech industry.User-friendly app and website interface with advanced search filters.
Weaknesses
Dependence on discounts and offers to attract customers.Competition from other established players in the food delivery market.Challenges in maintaining consistent service quality across all partner restaurants.
Opportunities
Expanding into new geographical markets and customer segments.Introducing new features and services such as grocery delivery or cloud kitchens.Leveraging data analytics to personalize user experiences and improve recommendations.
Threats
Increasing competition from new entrants in the food delivery space.Changing consumer preferences and economic conditions impacting spending on food delivery.Regulatory challenges and policy changes related to the gig economy and food safety.
Top Marketing Strategies for Zomato
Zomato User Persona
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Preferred platforms
GOALS
Frustrations
Zomato Geographic and Demographic Insights
Geographic Insights: Zomato's largest market is India with 65% of its users. UAE and Australia represent their second and third largest markets respectively.
Top Countries
India
65%
United Arab Emirates
10%
Australia
8%
United Kingdom
7%
South Africa
5%
Demographic Insights: Zomato's user base skews towards 18-34 year olds with a slight preference among males.
Age Distribution
Gender Distribution
Zomato Socio-economic Profile
Household and Income Insights: Zomato's target users are mostly from households of 2-4 people, and equally distributed among Low and Medium income levels.
Educational and Employment Insights: Most of Zomato's target users are Students or working Full-time, with University or College level education.
Households Size
Income Distribution
Education Level
Employment Status
Zomato Behavioral Insights
Interest-Based Insights: Zomato's target users show interest in Food, Travel, Technology, Music, Movies, Fitness and Fashion.
Technology and Social Media Usage: Zomato users prefer using Youtube, Instagram and are highly active on mobile devices, especially Android.
Interests
Device Breakdown
Social Media Usage
Zomato Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Swiggy | 45% | Food Delivery, Restaurant Aggregator, Online Ordering |
| Uber Eats | 30% | Food Delivery, Ride-hailing, On-demand Services |
| Foodpanda | 25% | Food Delivery, Restaurant Aggregator, Online Food Ordering |
