Find stats on top websites
Executive Summary
Zomato is an online food delivery and restaurant discovery platform. It connects customers with restaurants, enabling them to browse menus, place orders, book tables, and leave reviews. It operates in multiple cities across India and internationally.
Industries
Zomato Top Products
Brand Positioning
Customer Sentiments
Zomato Key Value Propositions
Zomato SWOT Analysis
Strengths
Large user base and extensive restaurant network.
Strong brand recognition and reputation in the food tech industry.
User-friendly app and website interface with advanced search filters.
Weaknesses
Dependence on discounts and offers to attract customers.
Competition from other established players in the food delivery market.
Challenges in maintaining consistent service quality across all partner restaurants.
Opportunities
Expanding into new geographical markets and customer segments.
Introducing new features and services such as grocery delivery or cloud kitchens.
Leveraging data analytics to personalize user experiences and improve recommendations.
Threats
Increasing competition from new entrants in the food delivery space.
Changing consumer preferences and economic conditions impacting spending on food delivery.
Regulatory challenges and policy changes related to the gig economy and food safety.
Zomato operates in the food tech industry. They are primarily a restaurant aggregator and online food delivery platform.
Market Growth Stage
Pace of Market Growth
Zomato Target Audience
Geographic Insights
Zomato's largest market is India with 65% of its users. UAE and Australia represent their second and third largest markets respectively.
Top Countries
India
65% market share
United Arab Emirates
10% market share
Australia
8% market share
United Kingdom
7% market share
South Africa
5% market share
Zomato Audience Segments
Zomato targets a broad audience ranging from students to working professionals and families who are looking for dining options or food delivery services. They cater to various dietary preferences and offer cuisines from different parts of the world. They also target restaurants and food businesses to partner with them for online ordering and delivery services.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Zomato
Leverage Influencer Marketing
Partner with food bloggers and social media influencers to promote Zomato's services and reach a wider audience. This will increase brand awareness and drive user engagement on social media platforms.
Learn moreDevelop a Loyalty Program
Implement a loyalty program that rewards frequent users with discounts and exclusive offers. This will encourage repeat business and foster customer loyalty, leading to increased order frequency and revenue.
Learn moreExpand into New Markets
Target new cities and regions within India, as well as exploring international expansion opportunities. This will diversify revenue streams and cater to a larger customer base with diverse culinary preferences.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
