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Industry Landscape
The food technology and quick commerce industries in India are experiencing rapid growth, driven by increasing digital adoption, urbanization, and consumer demand for convenience. While competition is intense, especially in quick commerce, established players like Zomato are diversifying their offerings to create comprehensive ecosystems. Profitability remains a key challenge for some segments, but the market shows strong potential for continued expansion and innovation.
Total Assets Under Management (AUM)
Online Food Delivery Market Size in India
~Approximately 12 billion USD (2023 estimate)
(28% CAGR)
- Driven by increasing internet penetration and smartphone usage.
- Rise of convenience-seeking consumers and dual-income households.
- Expansion into Tier 2 and Tier 3 cities contributes to growth.
Total Addressable Market
12 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
Utilizing advanced AI and machine learning to offer hyper-personalized recommendations for food, groceries, and experiences, enhancing user engagement and satisfaction.
Drone Delivery
Implementing autonomous drones for last-mile delivery, especially for quick commerce and specific food items, significantly reducing delivery times and operational costs.
Blockchain for Supply Chain
Leveraging blockchain technology to ensure transparency and traceability in the food supply chain, from source to consumer, enhancing trust and quality assurance for Hyperpure and end-users.
Impactful Policy Frameworks
E-commerce Rules, 2020 (Consumer Protection)
The Consumer Protection (E-commerce) Rules, 2020, aim to protect consumer rights and prevent unfair trade practices on e-commerce platforms, mandating transparent information disclosure, grievance redressal mechanisms, and prohibiting misrepresentation.
This policy directly impacts Zomato by increasing its responsibility for seller transparency, requiring robust grievance redressal, and potentially influencing how offers and product information are displayed on its platforms.
Gig Worker Welfare Legislations (e.g., Rajasthan Platform Based Gig Workers (Registration and Welfare) Act, 2023)
Recent state-level legislations, such as the Rajasthan Platform Based Gig Workers (Registration and Welfare) Act, 2023, aim to provide social security and welfare benefits to gig workers, including health insurance and accident cover.
These regulations will increase Zomato's operational costs through mandatory contributions to gig worker welfare funds and potentially alter its delivery partner engagement model.
Food Safety and Standards (Packaging and Labelling) Regulations, 2018 (amended periodically)
The Food Safety and Standards (Packaging and Labelling) Regulations, 2018, and subsequent amendments, set standards for packaging and labelling of food products to ensure consumer safety and informed choices, applicable to online food aggregators for ensuring compliance of listed restaurants.
This policy requires Zomato to ensure that its partner restaurants adhere to strict food safety, packaging, and labelling standards, impacting listing criteria and quality control for consumers.
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