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whomso Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Head of Customer Success
Education: Master's Degree, Business Administration
Age: 37
Gender: Male
Occupation: Director of Onboarding & Professional Services
Education: Bachelor's Degree, Computer Science
Age: 33
Gender: Female
Occupation: Senior Customer Success Manager
Education: Bachelor's Degree, Communications
Eleanor Vance
Goals
- To significantly improve Net Dollar Retention (NDR) by optimizing the customer onboarding process
- To establish scalable and repeatable customer success workflows that reduce manual effort
- To gain deeper, real-time insights into customer health and engagement to proactively address risks.
Pain Points
- Lack of a centralized platform to manage customer onboarding resources, leading to inconsistent experiences
- Difficulty in accurately tracking customer progress and engagement across disparate systems
- Manual creation and updating of customer documentation and training materials consume excessive time.
whomso Geographic Distribution
Primary market is the UK due to pricing, with strong presence in US, Canada, Australia, and Germany, targeting B2B companies using HubSpot.
Top Countries
United Kingdom
United States
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium to high-income households, often 3-4 person families, reflecting stable professional backgrounds capable of investing in B2B SaaS.
Employment Status
Income Distribution
Education Level
whomso Behavior Analysis
Behavior Profile
Device Breakdown
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