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The White House website serves as the official online presence of the President of the United States and his administration. It provides information on the administration's priorities, policies, initiatives, and events. The website also offers resources and channels for citizens to engage with the government, access information, and participate in civic processes.
Company : The White House
Industry : GovernmentPoliticsPublic Policy
The White House Key Value propositions
The White House Latest news
The White House
President Biden and Vice President Harris promised to move quickly to deliver results for working families. That's what they've done.
BUILDING RESILIENT SUPPLY CHAINS, REVITALIZING ...
Jun 4, 2021 ... (https://www.fda.gov/news-events/congressional-testimony ... https://www.whitehouse.gov/briefing-room/statements-releases/2021/04 ...
Briefing Room | The White House
Press Release: Letter to the Speaker of the House of Representatives and the President of the Senate. June 20, 2024 • Presidential ... WH.gov. Scroll to Top. Top.
The White House | whitehouse.gov
From the News Room. Latest NewsRead the latest blog posts from 1600 Pennsylvania Ave. Share-WorthyCheck out the most popular infographics and videos. Photos ...
The White House SWOT Analysis
Strengths
Authoritative source of informationWide reach and accessibilityStrong brand recognition
Weaknesses
Subject to political biasCan be slow to adapt to new technologiesVulnerable to misinformation campaigns
Opportunities
Leverage technology for greater citizen engagementExpand accessibility for underserved communitiesPartner with social media platforms to combat misinformation
Threats
Declining trust in government institutionsProliferation of fake news and misinformationCybersecurity threats and data breaches
Top Marketing Strategies for The White House
Content Marketing and SEO Optimization
Create high-quality, informative content tailored to the interests and concerns of the target audience, focusing on specific issues like COVID-19, climate change, and economic hardship. This will improve website ranking in search engines, attracting a wider audience seeking relevant information.
The White House User Persona
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The White House Geographic and Demographic Insights
Geographic Insights: The White House website primarily serves users in the United States, with a significant majority of its audience residing within the country.
Top Countries
United States
90%
Canada
2%
United Kingdom
1.5%
Australia
1%
Germany
0.5%
Demographic Insights: The target audience for the White House website spans across all age groups and genders, reflecting its broad appeal to the American public.
Age Distribution
Gender Distribution
The White House Socio-economic Profile
Household and Income Insights: The White House website attracts users from diverse socioeconomic backgrounds, with a slight skew towards middle-income households.
Educational and Employment Insights: The target audience comprises a mix of employed individuals, students, and retirees, with a majority having some level of college or university education.
Households Size
Income Distribution
Education Level
Employment Status
The White House Behavioral Insights
Interest-Based Insights: Users are interested in staying informed about news, politics, and current events, particularly those related to public policy, government services, healthcare, and education.
Technology and Social Media Usage: Users are active on various social media platforms, primarily YouTube, Facebook, and Twitter, and access information from both desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
The White House Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| C-SPAN | 20% | Politics, Government, News |
| The New York Times | 40% | News, Politics, Current Events |
| CNN | 30% | News, Politics, Current Events |
