The White House Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

U.S. House of Representatives

U.S. Senate

USA.gov

Top Marketing Channels

U.S. House of Representatives

Official Website
Examples: house.gov homepage, 'Newsroom' section, 'Legislation' database
Campaigns: Constituent Communication Initiative, Legislative Transparency Campaign, House Rules & Procedures Updates

Social Media
Examples: Official House Twitter account, Facebook page for House Leadership, YouTube channel for committee hearings
Campaigns: House in Action, Committee Spotlight, Your Voice in Congress

Press Releases & Briefings
Examples: Statements from Speaker's Office, Committee press conferences, Daily Floor Schedule updates
Campaigns: Legislative Priorities Briefing, Bipartisan Solutions Forum, State of the House Address

Constituent Services
Assistance with federal agencies, Grant application support, Congressional internship programs
Serving Our Community, Connecting with Constituents, Internship Opportunity Drive

Public Engagements
Town hall meetings, Virtual Q&A sessions, District office visits
Listen to Your Representative, Community Feedback Sessions, Legislative Town Hall Series

Direct legislative power

Represents diverse constituencies

Established public trust (as an institution)

Often perceived as slow and gridlocked

Susceptible to partisan divides

Information can be complex for the general public

Increase digital engagement with younger demographics

Improve clarity of legislative processes

Foster greater civic education

Public disillusionment with politics

Misinformation impacting legislative perception

Cybersecurity threats to legislative data