Whomso : Market and Competitor Analysis

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Whomso is a sales tracking and engagement platform that provides a centralized hub for sales materials and analytics. It helps sales teams track prospect engagement with shared content, streamlines communication, and offers insights into deal progress. The platform emphasizes ease of use, speed, and customization options.

Company : Whomso

Industry : Sales TechnologySales EnablementSaaS

Major Markets

United States

United Kingdom

Canada

Key Competitors

DocSend

Seismic

Highspot

Whomso Key Value propositions

Sales Tracking

Content Engagement

Sales Analytics

Communication Streamlining

Whomso Latest news

FBI — The Cyber Threat: Who's Doing What to Whom?

Mar 23, 2010 ... Home • News • Speeches • The Cyber Threat: Who's Doing What to Whom? Info: This is archived material from the Federal Bureau of Investigation ...

Dementia

Mar 15, 2023 ... Currently more than 55 million people have dementia worldwide, over 60% of whom live in low-and middle-income countries.

The World Has 8 Billion People, 662 Million of Whom Live in Latin ...

Nov 14, 2022 ... Accede a la noticia The World Has 8 Billion People, 662 Million of Whom Live in Latin America and the Caribbean. Lee el texto completo aquí.

HIV and AIDS

3 days ago ... Transmission is ongoing in all countries globally. There were an estimated 39.9 million people living with HIV at the end of 2023, 65% of whom ...

Whomso SWOT Analysis

Strengths

User-friendly interface focused on ease of useIntegrations with popular sales and marketing toolsData-driven insights to track engagement and deal progress

Weaknesses

Relatively new company, potentially lacking brand recognitionLimited information available on customer support and service level agreementsFeatures like AI business case generation are only available in the higher tier plan

Opportunities

Expand into new markets globally by leveraging digital marketingDevelop partnerships with CRM and sales automation platformsOffer specialized features tailored to specific industries or verticals

Threats

Competition from established players in the sales enablement marketPotential economic downturn impacting sales technology budgetsEvolving customer expectations requiring continuous product innovation

Top Marketing Strategies for Whomso

Content Marketing and Influencer Outreach

Develop valuable content like case studies, blog posts, and webinars showcasing Whomso's benefits for different sales teams. Partner with influential sales professionals or marketing agencies to promote Whomso to their audience and build brand credibility.

Free Trial and Freemium Model Expansion

Offer a more extended free trial period with limited features to attract new users. Introduce a free plan with basic features to capture a wider audience and encourage them to upgrade as their needs grow.

Strategic Partnerships and Integrations

Collaborate with popular CRM and marketing automation platforms like HubSpot, Salesforce, or Mailchimp. Integrate Whomso with these tools to create a seamless workflow and offer greater value to users.

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Whomso User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Sales Manager

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase her team's sales conversion rate by 15% within the next quarter by leveraging data-driven insights and personalized content
Improve client communication and engagement throughout the sales process to build stronger relationships and shorten sales cycles
Streamline her team's workflow by automating repetitive tasks like sending follow-up emails and tracking content engagement

Frustrations

Lack of visibility into prospect engagement with sales materials, leading to missed opportunities and wasted effort
Difficulty in personalizing sales pitches and content for each prospect, resulting in generic presentations that fail to resonate
Spending excessive time on administrative tasks like creating sales reports and managing content versions, limiting time for strategic planning and client interaction

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Business Development Representative

Industry :

Marketing Agency

Education :

Bachelor of Science, Business Administration

Preferred platforms

GOALS

Achieve his monthly quota consistently by effectively identifying and engaging with high-potential leads
Build a strong professional network on LinkedIn to connect with decision-makers and generate new business opportunities
Master the art of delivering compelling sales presentations that differentiate his agency's services and win over clients

Frustrations

Struggling to keep track of multiple sales conversations across different channels, leading to miscommunication and missed follow-ups
Facing difficulty in demonstrating the value proposition of his agency's services, especially when competing with larger, more established firms
Lacking a centralized platform to access and share relevant case studies, testimonials, and marketing materials with prospects

Name:

Sophia Patel

Age :

45

Gender :

Female

Occupation :

Founder & CEO

Industry :

Technology Startup

Education :

Master of Science, Computer Science

Preferred platforms

GOALS

Secure funding from venture capitalists to fuel her startup's growth and expansion plans by showcasing the product's traction and market potential
Attract and onboard new customers to her startup's innovative SaaS platform by effectively communicating its value proposition and competitive advantage
Build a high-performing sales team that can scale the company's sales efforts and drive revenue growth

Frustrations

Encountering difficulty in measuring the effectiveness of her sales team's efforts due to the absence of comprehensive analytics and reporting
Dealing with inconsistent follow-ups and disorganized sales processes, hindering the ability to close deals efficiently
Spending significant time on educating potential investors and customers about her company's relatively unknown brand and solution

Whomso Geographic and Demographic Insights

Geographic Insights: Whomso's primary market is the United States (35%), followed by their likely base in the United Kingdom (25%). Other significant markets include Canada, Australia, and India, indicating a global reach.

Top Countries

United States
35%
United Kingdom
25%
Canada
15%
Australia
10%
India
5%

Demographic Insights: Whomso's target audience consists of professionals aged 25-44, with a slight preference among males (55%). This aligns with typical demographics in sales and tech industries.

Age Distribution

Gender Distribution

Whomso Socio-economic Profile

Household and Income Insights: Whomso's users generally fall within the 'Medium' income bracket and typically reside in households of 2-4 individuals, reflecting a target audience of established professionals.

Educational and Employment Insights: Whomso's user base heavily comprises full-time employees (70%) with university-level education (65%), indicating a focus on skilled professionals seeking to enhance their sales performance.

Households Size

Income Distribution

Education Level

Employment Status

Whomso Behavioral Insights

Interest-Based Insights: Whomso's target users show interest in business news, technology trends, sales and marketing strategies, startup culture, digital marketing, productivity hacks, and entrepreneurship.

Technology and Social Media Usage: Whomso's users primarily access their platform on desktop devices (60%) and are highly active on LinkedIn (75%). They also demonstrate notable engagement on YouTube and Twitter.

Interests

Business NewsTechnology TrendsSales & MarketingStartupsDigital MarketingProductivity HacksEntrepreneurship

Device Breakdown

Social Media Usage

Whomso Top Competitors

Competitor	Estimated market share	Top domains
DocSend	35.2%	Sales Enablement, Document Tracking, Sales Communication
Seismic	28.7%	Sales Enablement, Content Marketing, Sales Analytics
Highspot	20.1%	Sales Enablement, Content Management, Sales Training

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